Exam 14: Direct and Online Marketing

For most companies, the first step in conducting online marketing is to ________. place an ad online send emails create a website create a social network place search-related ads

What is the main purpose of a corporate website? to sell the company's products directly to build customer goodwill to show a catalog and give shopping tips to give out coupons and tell about sales events or contests to point out and explain competitors' weaknesses

What is involved with a content sponsorship?

An online security concern that consumers have is contracting harmful viruses or malware.

One of the advantages of direct marketing for sellers is that direct marketing ________. offers access to buyers outside local markets eliminates the need for a sales force provides statistical information about industry buying habits provides comparative information about customers and competitors eliminates expenses such as order processing and inventory handling

The popular press has paid the little attention to ________ online marketing even though this domain is flourishing. B2C B2B C2C C2B global

List and briefly describe the four major online marketing domains.

How is The Treble Clef benefiting from its website?

Since the introduction of the Canadian Do-Not-Call Registry, fraudulent schemes such as investment scams and phony collections for charity have been on the decline.

Internet display ads have come a long way in recent years in terms of attracting and holding consumer attention.Which of the following is not a characteristic associated with new rich media today? interactivity a built-in measure sound video animation

On www.consumerist.com, people exchange views and obtain information about products.This website is an example of a ________. content website web community content sponsorship contextual advertisement marketing website

eBay, Fiverr, Craigslist, and Amazon offer popular market spaces for online exchange of goods and information.These online companies are examples of ________ online marketing. B2C B2B C2C C2B global commerce

Provide an example of how a marketer uses kiosk marketing.

What two steps should marketers using new direct marketing technologies take to avoid backlash from consumers who may resent such marketing as an invasion of their privacy?

Online communities where people socialize or exchange information and opinions are called ________. corporate websites marketing websites online social networks interactive websites affiliate programs

Which of the following is a challenge of marketing through online social networks? Existing networks are resistant to direct advertising. Users may resent an intrusive marketing message. It is hard to measure how frequently networks are used and by how many participants. Most existing networks are already controlled by major corporations. Fewer consumers are using large online social networks such as Facebook and Twitter.

Which of the following is least likely to be one of the benefits for the buyer in direct marketing? access to numerous products access to comparative information convenience guaranteed low prices privacy

Which of the following is necessary for direct marketing to be effective? an online presence a good customer database a well-trained sales force inbound telephone marketing use of new digital direct marketing technologies