Exam 14: Direct and Online Marketing

Consumers and companies connect to each other and access and share huge amounts of information through a public web of computer networks called ________. a transaction site a content site the Internet an extranet an intranet

How might the purpose and content of a corporate website be different from the purpose and content of a marketing website?

Direct-response television marketing takes on two major forms: _______ and ______. direct-response television advertisements; commercials direct-response television advertisements; interactive TV infomercials; home shopping channels digital catalogues; infomercials interactive TV; kiosks

The online exchange of goods and information between final consumers is called ________. B2C B2B C2C C2B social marketing

________ are designed to supplement other sales channels, rather than to sell the company's products directly. Marketing websites Corporate websites Small business websites Community service websites Design ads

Staples' fastest recent growth has come from ________. offline business online sales click-and-mortar e-business corporate sales

Direct marketing is continuing to become more ________-oriented. television web mail telephone personal selling

Content sponsorships can help a company ______ on the Internet by sponsoring special content on various websites. gain name exposure gain more customers gain more revenue target their display ads to different groups build better customer relationships

Because of direct-response television's association with somewhat questionable pitches and get-rich-quick schemes, DRTV spending continues to decline.

________ online marketing sites are online exchanges in which consumers search out sellers, learn about their offers, initiate purchases, and give feedback. B2C B2B C2C C2B B2R

Unsolicited, unwanted commercial email messages that clog up email inboxes are called spam.

CanFinancial is a financial services provider.Whenever a customer has a child who is about to become eligible for a driver's license, the company sends the customer materials related to teaching teenagers how to drive safely.This is an example of using ________ information from a customer database. demographic geographic psychographic behavioural key contact

In what way(s) is The Treble Clef a click-and-mortar company?

In what way might The Treble Clef want to use email as a means to communicate with customers and build relationships?

ABC Company sells directly to final consumers and avoids intermediaries, while catering to a broad group of demographic segments.This marketer falls under which online marketing domain? B2C B2B C2C C2B C2R

What happened in response to the concern that many websites were collecting personal information? Children have no access to certain parts of the Internet. TRUSTe is a nonprofit industry leader that works with companies to secure information Seniors began to be targeted on more websites. The Canadian Government developed a "Privacy Promise to Canadian Consumers." Very little has happened as a result.

Direct-response advertisements always contain ________, making it easier for marketers to gauge their effectiveness. a mailing address for comments a toll-free number or web address Nielsen data an order number pop-ups

How could spam harm The Treble Clef?

What types of online advertising might benefit The Treble Clef?

Internet marketing practices have raised a number of ethical and legal questions.Why is invasion of privacy perhaps the most important online marketing concern?