Question 1

________ is the process of thinking strategically about the big picture and where the firm and its products fit within it.

Accepted Answer

A) The marketing mix 
B) Total quality management 
C) Marketing planning 
D) Customer relationship management 
E) Value proposition creation 
A) The marketing mix 
B) Total quality management 
C) Marketing planning 
D) Customer relationship management 
E) Value proposition creation

Question 2

There are several different sports watches for cyclists.When compared to its competitors,the Bike Nashbar watch is the least expensive.The Acumen Basic is the only one designed for older cyclists who prefer a larger display.Sports Instrument is the most comfortable of all the available watches.This describes the ________ of the three sports watches.

Accepted Answer

A) marketing mixes 
B) mass marketing strategies 
C) market positions 
D) consumer orientations 
E) selling orientations 
A) marketing mixes 
B) mass marketing strategies 
C) market positions 
D) consumer orientations 
E) selling orientations

Question 3

The first phase of market planning is to ________.

Accepted Answer

A) identify a target market 
B) calculate production costs 
C) develop a value chain 
D) determine a market position 
E) analyze the marketing environment 
A) identify a target market 
B) calculate production costs 
C) develop a value chain 
D) determine a market position 
E) analyze the marketing environment

Question 4

The four Ps are ________.

Accepted Answer

A) price,product,place,and promotion 
B) price,profit,production,and possession 
C) product,production,possession,and promotion 
D) product,promotion,price,and profit 
E) place,production,process,and profit 
A) price,product,place,and promotion 
B) price,profit,production,and possession 
C) product,production,possession,and promotion 
D) product,promotion,price,and profit 
E) place,production,process,and profit

Question 5

An organic farmer has identified three distinct groups who might be interested in his products: vegetarians,people who are concerned about chemicals in their foods,and people who consider themselves innovators and trendsetters.These three groups are examples of ________.

Accepted Answer

A) marketing mixes 
B) market segments 
C) product mixes 
D) mass markets 
E) market positions 
A) marketing mixes 
B) market segments 
C) product mixes 
D) mass markets 
E) market positions

Question 6

The total quality management (TQM)philosophy involves all employees in ________.

Accepted Answer

A) customer relationship management 
B) continuous product quality improvement 
C) market positioning 
D) creating sustainability 
E) increasing the lifetime value of customers 
A) customer relationship management 
B) continuous product quality improvement 
C) market positioning 
D) creating sustainability 
E) increasing the lifetime value of customers

Question 7

Discuss how the principles of marketing can be applied to people.

Accepted Answer

The principles of marketing apply to peo

Question 8

Which of the following is part of the product element of the marketing mix?

Accepted Answer

A) a quality discount 
B) a store coupon 
C) a newspaper advertisement 
D) the packaging 
E) publicity releases 
A) a quality discount 
B) a store coupon 
C) a newspaper advertisement 
D) the packaging 
E) publicity releases

Question 9

Companies that have a ________ orientation tend to be more successful at making one-time sales than at building repeat business.

Accepted Answer

A) consumer 
B) marketing 
C) selling 
D) societal 
E) relationship 
A) consumer 
B) marketing 
C) selling 
D) societal 
E) relationship

Question 10

Which of these statements about mass marketing is true?

Accepted Answer

A) A mass marketing strategy is always preferable to a target marketing strategy. 
B) The success of any organization's marketing efforts depends on its ability to engage in mass marketing. 
C) Mass marketing can be cost effective. 
D) Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers. 
E) Automakers typically use a mass marketing strategy. 
A) A mass marketing strategy is always preferable to a target marketing strategy. 
B) The success of any organization's marketing efforts depends on its ability to engage in mass marketing. 
C) Mass marketing can be cost effective. 
D) Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers. 
E) Automakers typically use a mass marketing strategy.

Question 11

A ________ is defined as a market segment on which an organization focuses its marketing plan and toward which it directs its marketing efforts.

Accepted Answer

A) social network 
B) market convergence 
C) subculture 
D) value chain 
E) target market 
A) social network 
B) market convergence 
C) subculture 
D) value chain 
E) target market

Question 12

Alcoholism and cigarette smoking are both examples of ________.

Accepted Answer

A) anticonsumption behaviors 
B) "bait-and-switch" behaviors 
C) consumer addictions 
D) shrinkage 
E) consumed consumer behaviors 
A) anticonsumption behaviors 
B) "bait-and-switch" behaviors 
C) consumer addictions 
D) shrinkage 
E) consumed consumer behaviors

Question 13

Women who rent their wedding gowns instead of buying them and wearing them only once are taking advantage of a ________ utility.

Accepted Answer

A) form 
B) place 
C) time 
D) possession 
E) price 
A) form 
B) place 
C) time 
D) possession 
E) price

Question 14

________ are intangible products that we pay for and use but never own.

Accepted Answer

A) Consumer goods 
B) Services 
C) Industrial goods 
D) E-commerce products 
E) Value products 
A) Consumer goods 
B) Services 
C) Industrial goods 
D) E-commerce products 
E) Value products

Question 15

Using a(n)________ approach,a company uses a single strategy to reach all customers.

Accepted Answer

A) open-source 
B) crowdsourcing 
C) mass market 
D) social networking 
E) societal marketing 
A) open-source 
B) crowdsourcing 
C) mass market 
D) social networking 
E) societal marketing

Question 16

Select one real company located in your home state.Identify at least four different types of stakeholders in this company.

Accepted Answer

Each student will present different info

Question 17

Using the just-in-time model,a manufacturer doesn't produce a product until a customer orders it.

Accepted Answer

A) True 
 B)False

Question 18

In addition to marketing activities,the ________ includes business functions such as human resource management and technology development.

Accepted Answer

A) value chain 
B) marketing mix 
C) utility function 
D) customer relationship management process 
E) market position 
A) value chain 
B) marketing mix 
C) utility function 
D) customer relationship management process 
E) market position

Question 19

The pricing element of the marketing mix always involves monetary exchanges.

Accepted Answer

A) True 
 B)False

Question 20

More goods and services are sold in the ________ market than in the ________ market.

Accepted Answer

A) domestic;international 
B) business-to-business;consumer 
C) consumer;producer 
D) industrial;business-to-business 
E) e-commerce;Internet 
A) domestic;international 
B) business-to-business;consumer 
C) consumer;producer 
D) industrial;business-to-business 
E) e-commerce;Internet

________ is the process of thinking strategically about the big picture and where the firm and its products fit within it.

The first phase of market planning is to ________.

The four Ps are ________.

An organic farmer has identified three distinct groups who might be interested in his products: vegetarians,people who are concerned about chemicals in their foods,and people who consider themselves innovators and trendsetters.These three groups are examples of ________.

The total quality management (TQM)philosophy involves all employees in ________.

Discuss how the principles of marketing can be applied to people.

Which of the following is part of the product element of the marketing mix?

Companies that have a ________ orientation tend to be more successful at making one-time sales than at building repeat business.

Which of these statements about mass marketing is true?

A ________ is defined as a market segment on which an organization focuses its marketing plan and toward which it directs its marketing efforts.

Alcoholism and cigarette smoking are both examples of ________.

Women who rent their wedding gowns instead of buying them and wearing them only once are taking advantage of a ________ utility.

________ are intangible products that we pay for and use but never own.

Using a(n)________ approach,a company uses a single strategy to reach all customers.

Select one real company located in your home state.Identify at least four different types of stakeholders in this company.

Using the just-in-time model,a manufacturer doesn't produce a product until a customer orders it.

In addition to marketing activities,the ________ includes business functions such as human resource management and technology development.

The pricing element of the marketing mix always involves monetary exchanges.

More goods and services are sold in the market than in the market.

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Innovation and New Product Development

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Filters

Exam 1: Welcome to the World of Marketing

________ is the process of thinking strategically about the big picture and where the firm and its products fit within it.

The first phase of market planning is to ________.

The four Ps are ________.

An organic farmer has identified three distinct groups who might be interested in his products: vegetarians,people who are concerned about chemicals in their foods,and people who consider themselves innovators and trendsetters.These three groups are examples of ________.

The total quality management (TQM)philosophy involves all employees in ________.

Discuss how the principles of marketing can be applied to people.

Which of the following is part of the product element of the marketing mix?

Companies that have a ________ orientation tend to be more successful at making one-time sales than at building repeat business.

Which of these statements about mass marketing is true?

A ________ is defined as a market segment on which an organization focuses its marketing plan and toward which it directs its marketing efforts.

Alcoholism and cigarette smoking are both examples of ________.

Women who rent their wedding gowns instead of buying them and wearing them only once are taking advantage of a ________ utility.

________ are intangible products that we pay for and use but never own.

Using a(n)________ approach,a company uses a single strategy to reach all customers.

Select one real company located in your home state.Identify at least four different types of stakeholders in this company.

Using the just-in-time model,a manufacturer doesn't produce a product until a customer orders it.

In addition to marketing activities,the ________ includes business functions such as human resource management and technology development.

The pricing element of the marketing mix always involves monetary exchanges.

More goods and services are sold in the ________ market than in the ________ market.

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Innovation and New Product Development

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Filters

More goods and services are sold in the market than in the market.