Question 1

________ are the tangible products that individuals purchase for personal or family use.

Accepted Answer

A) Consumer services 
B) Consumer goods 
C) E-services 
D) E-products 
E) Industrial goods 
A) Consumer services 
B) Consumer goods 
C) E-services 
D) E-products 
E) Industrial goods

Question 2

The value chain activity of ________ refers to converting materials into a final product for consumers.

Accepted Answer

A) inbound logistics 
B) outbound logistics 
C) operations 
D) marketing 
E) service 
A) inbound logistics 
B) outbound logistics 
C) operations 
D) marketing 
E) service

Question 3

Explain why and how a company would adopt a consumer orientation.

Accepted Answer

A company might adopt a consumer orienta

Question 4

Conveniently located vending machines around your college or university campus make it easy for you to buy a soda and a snack between classes.This is an example of the ________ element of the marketing mix.

Accepted Answer

A) production 
B) place 
C) price 
D) profit 
E) promotion 
A) production 
B) place 
C) price 
D) profit 
E) promotion

Question 5

According to the theory of the wisdom of crowds,companies that make some of their products available for free are actually able to generate more revenue than companies that charge for all of their products.

Accepted Answer

A) True 
 B)False

Question 6

The ________ element of the marketing mix communicates the value proposition using forms such as personal selling,advertising,coupons,and publicity.

Accepted Answer

A) production 
B) place 
C) price 
D) distribution 
E) promotion 
A) production 
B) place 
C) price 
D) distribution 
E) promotion

Question 7

A ________ consists of all possible customers in a market regardless of the differences in their specific needs and wants.

Accepted Answer

A) popular culture 
B) value chain 
C) marketing mix 
D) marketing concept 
E) mass market 
A) popular culture 
B) value chain 
C) marketing mix 
D) marketing concept 
E) mass market

Question 8

Greg Williams now has the buying power to purchase the computer system he has wanted for the last six months.Greg's want now has become a(n)________.

Accepted Answer

A) need 
B) necessity 
C) demand 
D) exchange 
E) transaction 
A) need 
B) necessity 
C) demand 
D) exchange 
E) transaction

Question 9

Ria,a college sophomore,writes a daily blog that typically has over 50,000 readers each week.Ria is an example of a microcelebrity.

Accepted Answer

A) True 
 B)False

Question 10

Nongovernmental organizations are also known as ________.

Accepted Answer

A) consumer organizations 
B) public organizations 
C) private organizations 
D) not-for-profit organizations 
E) for-profit organizations 
A) consumer organizations 
B) public organizations 
C) private organizations 
D) not-for-profit organizations 
E) for-profit organizations

Question 11

________ marketing is the marketing of goods and services from one organization to another.

Accepted Answer

A) Distributive 
B) Consumer 
C) Customer 
D) Business-to-business 
E) Target 
A) Distributive 
B) Consumer 
C) Customer 
D) Business-to-business 
E) Target

Question 12

Which of the following refers to marketing strategies that support environmental stewardship by establishing an environmentally founded differential benefit in the minds of consumers?

Accepted Answer

A) greenwashing 
B) green marketing 
C) triple-bottom-line orientation 
D) societal marketing 
E) social networking 
A) greenwashing 
B) green marketing 
C) triple-bottom-line orientation 
D) societal marketing 
E) social networking

Question 13

Which of the following is a major marketing decision for most companies?

Accepted Answer

A) the type of metrics used to calculate ROI 
B) how many people to employ 
C) the geographic layout of the factory making the product 
D) which products to market to which consumers without turning off other consumers 
E) the accounting method used to report earnings 
A) the type of metrics used to calculate ROI 
B) how many people to employ 
C) the geographic layout of the factory making the product 
D) which products to market to which consumers without turning off other consumers 
E) the accounting method used to report earnings

Question 14

What is the difference between a mass market and a market segment?

Accepted Answer

A mass market consists of all possible c

Question 15

Product tampering and spray-painting graffiti on buildings are both examples of ________.

Accepted Answer

A) demarketing 
B) exploitative consumption 
C) addictive consumption 
D) shrinkage 
E) anticonsumption 
A) demarketing 
B) exploitative consumption 
C) addictive consumption 
D) shrinkage 
E) anticonsumption

Question 16

A ________ is a good,service,idea,place,or person-whatever is offered for sale in the exchange.

Accepted Answer

A) product 
B) place 
C) utility 
D) benefit 
E) demand 
A) product 
B) place 
C) utility 
D) benefit 
E) demand

Question 17

Alex paid for a(n)________ when he took his car to the carwash to be washed and waxed.

Accepted Answer

A) service 
B) industrial product 
C) consumer good 
D) commercial 
E) business product 
A) service 
B) industrial product 
C) consumer good 
D) commercial 
E) business product

Question 18

Which of the following lists the three components of the triple bottom line orientation?

Accepted Answer

A) the financial bottom line,the social bottom line,and the environmental bottom line 
B) the financial bottom line,the social bottom line,and the political bottom line 
C) the financial bottom line,the cultural bottom line,and the business bottom line 
D) the value bottom line,the service bottom line,and the business bottom line 
E) the product bottom line,the service bottom line,and the relationship bottom line 
A) the financial bottom line,the social bottom line,and the environmental bottom line 
B) the financial bottom line,the social bottom line,and the political bottom line 
C) the financial bottom line,the cultural bottom line,and the business bottom line 
D) the value bottom line,the service bottom line,and the business bottom line 
E) the product bottom line,the service bottom line,and the relationship bottom line

Question 19

A(n)________ only produces a product when it is ordered.

Accepted Answer

A) social marketer 
B) business-to-business marketer 
C) e-commerce marketer 
D) marketing planner 
E) instapreneur 
A) social marketer 
B) business-to-business marketer 
C) e-commerce marketer 
D) marketing planner 
E) instapreneur

Question 20

The Internet has created a paradigm shift for businesses,moving us toward an attention economy in which a company's success will be measured by its ________.

Accepted Answer

A) sustainability 
B) social responsibility 
C) consumer-generated value 
D) social network 
E) share of mind 
A) sustainability 
B) social responsibility 
C) consumer-generated value 
D) social network 
E) share of mind

________ are the tangible products that individuals purchase for personal or family use.

The value chain activity of ________ refers to converting materials into a final product for consumers.

Explain why and how a company would adopt a consumer orientation.

Conveniently located vending machines around your college or university campus make it easy for you to buy a soda and a snack between classes.This is an example of the ________ element of the marketing mix.

According to the theory of the wisdom of crowds,companies that make some of their products available for free are actually able to generate more revenue than companies that charge for all of their products.

The ________ element of the marketing mix communicates the value proposition using forms such as personal selling,advertising,coupons,and publicity.

A ________ consists of all possible customers in a market regardless of the differences in their specific needs and wants.

Greg Williams now has the buying power to purchase the computer system he has wanted for the last six months.Greg's want now has become a(n)________.

Ria,a college sophomore,writes a daily blog that typically has over 50,000 readers each week.Ria is an example of a microcelebrity.

Nongovernmental organizations are also known as ________.

________ marketing is the marketing of goods and services from one organization to another.

Which of the following refers to marketing strategies that support environmental stewardship by establishing an environmentally founded differential benefit in the minds of consumers?

Which of the following is a major marketing decision for most companies?

What is the difference between a mass market and a market segment?

Product tampering and spray-painting graffiti on buildings are both examples of ________.

A ________ is a good,service,idea,place,or person-whatever is offered for sale in the exchange.

Alex paid for a(n)________ when he took his car to the carwash to be washed and waxed.

Which of the following lists the three components of the triple bottom line orientation?

A(n)________ only produces a product when it is ordered.

The Internet has created a paradigm shift for businesses,moving us toward an attention economy in which a company's success will be measured by its ________.

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Innovation and New Product Development

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Filters

Exam 1: Welcome to the World of Marketing

________ are the tangible products that individuals purchase for personal or family use.

The value chain activity of ________ refers to converting materials into a final product for consumers.

Explain why and how a company would adopt a consumer orientation.

Conveniently located vending machines around your college or university campus make it easy for you to buy a soda and a snack between classes.This is an example of the ________ element of the marketing mix.

According to the theory of the wisdom of crowds,companies that make some of their products available for free are actually able to generate more revenue than companies that charge for all of their products.

The ________ element of the marketing mix communicates the value proposition using forms such as personal selling,advertising,coupons,and publicity.

A ________ consists of all possible customers in a market regardless of the differences in their specific needs and wants.

Greg Williams now has the buying power to purchase the computer system he has wanted for the last six months.Greg's want now has become a(n)________.

Ria,a college sophomore,writes a daily blog that typically has over 50,000 readers each week.Ria is an example of a microcelebrity.

Nongovernmental organizations are also known as ________.

________ marketing is the marketing of goods and services from one organization to another.

Which of the following refers to marketing strategies that support environmental stewardship by establishing an environmentally founded differential benefit in the minds of consumers?

Which of the following is a major marketing decision for most companies?

What is the difference between a mass market and a market segment?

Product tampering and spray-painting graffiti on buildings are both examples of ________.

A ________ is a good,service,idea,place,or person-whatever is offered for sale in the exchange.

Alex paid for a(n)________ when he took his car to the carwash to be washed and waxed.

Which of the following lists the three components of the triple bottom line orientation?

A(n)________ only produces a product when it is ordered.

The Internet has created a paradigm shift for businesses,moving us toward an attention economy in which a company's success will be measured by its ________.

Global, ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation,target Marketing,and Positioning

Innovation and New Product Development

Product II: Product Strategy,branding,and Product Management

Price: What Is the Value Proposition Worth

Deliver Value Through Supply Chain Management,channels of Distribution,and Logistics

Delivering the Customer Experience: Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion II: Social Media, directdatabase Marketing, personal Selling, and Public Relations

Filters