Exam 3: Strategic Market Planning

Marketers communicate a product's value proposition to the target market by implementing a ________.

How are marketing objectives different from corporate objectives?

A film company has a high market share in the children's film market.The children's film market has low growth potential.This business fits into the ________ category of the BCG growth-market share matrix.

How do product development strategies create growth? Give an example of how a company could use a product development strategy.

John H.Harland Company is best known for printing personal and business checks,but it also owns Scantron,a computerized testing and assessment company.Harland's purchase of Scantron is an example of the implementation of a ________ strategy.

The first step of the market planning process involves closely examining the ________.

Fence Patrol has developed an entirely new mounting system for chain link fences.Although they are a local company,through the acquisition of a distributor they now have the ability to market their products nationwide.Fence Patrol will most likely use a ________ strategy.

When the makers of a ballpoint pen state they are in the communication equipment business,they are defining their mission too ________.

Periodically,the Walt Disney Company recycles its oldest animated films,such as Snow White,back into movie theaters to delight a new generation of consumers.To what classification of the BCG growth-market share matrix would these old movies belong? Explain.

Nintendo introduced the Wii home gaming system to older consumers in retirement homes for light exercise.Explain the kind of growth strategy Nintendo used.