Exam 3: Strategic Market Planning

A sales manager at ABC Services Inc.was required to track important marketing metrics each quarter.Give two examples of the marketing metrics this sales manager might report.

The second step of the marketing planning process is to ________.

In recent years,security regulations enacted through the Transportation Safety Administration have affected Southwest Airlines.These regulations are part of the ________ affecting this airline.

Columbia Sportswear has introduced a new line of comfortable,lightweight clothing for people who fish.An example of ________ is the decision to run a full-page ad in Field & Stream magazine in May to get potential customers to ask their sporting goods stores to carry the new products.

Many airlines now sell tickets almost exclusively through online third-party vendors.This is an example of a ________ strategy.

In firms with multiple SBUs,the first step in strategic planning is for top management to ________.

The ________ outlines how,when,and where the firm will make the product available to targeted customers.

________ is the first,or "big picture," level of planning.

Decisions about packaging and branding are part of a firm's product strategy.

The growth-market share matrix developed by the Boston Consulting Group (BCG)is a type of ________.

When McDonald's purchased Donato's Pizza and a controlling interest in Chipotle Mexican Grills,the company was pursuing a ________ strategy.

Analysis of a firm's internal environment identifies the firm's ________.

PaperBackSwap.com needs to conduct a SWOT analysis.Explain the purpose of a SWOT analysis.

Monsanto operates in many markets including pharmaceuticals and food products.The company defines its ________ as creating "abundant food and a healthy environment."

On the BCG growth-market share matrix,question marks are also referred to as problem children.

Why is it important for all business planning to be integrated?

Advertising,sales promotion,public relations,direct marketing,and personal selling are all parts of the ________.

Operational plans focus on the long-term execution of the marketing plan performed by top-level management.

Product development strategies emphasize both new products and new markets.

You are a sales manager and you are responsible for tracking a wide range of metrics related to your firm.Explain in which part of the marketing planning process these metrics would be determined and why they are important.