Exam 6: Understand Consumer and Business Markets

The consumer's ________ determines whether she will engage in habitual decision making,extended problem solving,or something in between the two.

Some consumers worry that they will be affected by marketing messages without even knowing it.They are concerned about ________ advertising.

When Tom wanted to buy a new gas grill,he searched for grills on the Internet.He was able to gather information on grills and learn what features were available.Tom used the Internet during the ________ stage of his purchase decision.

________ is the marketing of goods and services that businesses and other organizations buy for purposes other than personal consumption.

When a product has ________ demand,an increase or decrease in the price of the product has little or no effect on the demand for the product.

In a marketing context,a person's attitude has three components.What are these components? List and briefly describe each in the context of marketing.

Which of the following statements about organizational markets is true?

Through ________,a person repeatedly perceives two stimuli at the same time and eventually transfers his response from one stimulus to the other.

________ do not actually produce goods,but they do provide their customers with time,place,and possession utility by making goods available when and where consumers want them.

Which of the following refers to the process of assigning meaning to a stimulus?

________ is the process by which people select,organize,and interpret information from the outside world.

A group coexisting with other groups in a larger culture whose members share a distinctive set of beliefs or characteristics is a ________.

Discuss the security issues of B2B e-commerce and how companies address those issues.

________ is the step of the decision-making process in which the consumer checks her memory and surveys the environment to identify what options might solve her problem.

Which of the following is an advantage of using single sourcing?

What is the next step in the business buying decision process after the product specifications are written?

Social factors exert a broad and deep influence on consumer behavior.The marketer needs to understand the role played by the buyer's culture,subculture,and social class.Compare the roles of culture,subculture,and social class.

What are the steps in the business-to-business buying decision process? Discuss how they are different from the steps in the consumer decision process.

________ serve as visible markers to flaunt membership in higher social classes.

PPG Industries is a producer of glass for windows.It likely sells its products in the consumer market.