Exam 6: Understand Consumer and Business Markets

A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted,not just straight.The message suggested the women did not need to conform to the mainstream media definition of beauty.It is most accurate to say that this ad was based on an understanding of ________.

The group of people in the organization who participate in the purchase decision-making process is referred to as the ________.

________ occurs when people learn that their actions result in rewards or punishments.

People's moods and behaviors are strongly influenced by their physical surrounding.Two dimensions,________,determine whether a shopper will react positively or negatively to a store environment.

A company uses a(n)________ to allow certain suppliers,customers,and others outside the organization to access its internal system.

Culture is society's personality.

Identify an advantage and disadvantage of implementing multiple sourcing.

One year many customers' machinery wears out and needs to be replaced.The following year no customers need new machinery.This is an example of ________ demand.

Learning is ________.

The cognition component of a person's attitude would typically be more influential than the affect component for purchases such as scented candles,bath salts,and luxurious towels.

Perception is an example of an internal influence on the consumer decision-making process.

A person's attitude has three components: ________.

Marketers use ________ to identify which key words consumers use most in their searches and then edit their site's content to increase its relevance to those words.

In what type of purchase would one person most likely assume all or most buying center roles?

The greater the ________ of a purchase,the higher the consumer's level of involvement will be.

How does a television commercial about a company that will help a person lose weight attempt to influence the problem recognition phase of the consumer decision-making process? Explain your answer.

A trucking company is considering purchasing new trucks that are powered by ethanol instead of diesel fuel.In terms of the buying center,the truck drivers who must make sure that the trucks' fuel tanks do not run out of fuel are the ________.

A consumer who is armed with information and is narrowing down his choices by comparing the pros and cons of each remaining option is in the ________ step of the consumer decision-making process.

________ is an internal state that drives consumers to satisfy needs.

Microcultures are groups of consumers who identify with a specific activity or art form.