Question 1

The United States and Cuba are using economic sanctions when Cuban cigars are sold in the United States.

Accepted Answer

A) True 
 B)False

Question 2

________ refers to the total value of all the exports and imports of the world's nations.

Accepted Answer

A) Countertrade 
B) International marketing 
C) Gross national product 
D) Gross domestic product 
E) World trade 
A) Countertrade 
B) International marketing 
C) Gross national product 
D) Gross domestic product 
E) World trade

Question 3

Companies need to understand the differences in the cultures in which they operate.Explain the terms cultural values and social norms,giving an example of each.

Accepted Answer

Cultural values are general but deeply h

Question 4

Nationalization occurs when a government ________.

Accepted Answer

A) reimburses a foreign company for its assets after taking over the company 
B) reimburses a foreign company that has lost facilities due to natural causes 
C) refuses to allow its businesses to engage in exporting 
D) takes over a foreign operation and provides the seized operation with no reimbursement 
E) imports more than it exports 
A) reimburses a foreign company for its assets after taking over the company 
B) reimburses a foreign company that has lost facilities due to natural causes 
C) refuses to allow its businesses to engage in exporting 
D) takes over a foreign operation and provides the seized operation with no reimbursement 
E) imports more than it exports

Question 5

One of the two purposes of laws governing businesses in the United States is to make sure that businesses compete fairly with each other.

Accepted Answer

A) True 
 B)False

Question 6

What is the difference between nationalization and expropriation?

Accepted Answer

Expropriation occurs when a domestic gov

Question 7

Russia implemented a policy of protectionism that limited the importing of meats.Explain why Russia might have implemented such a policy.

Accepted Answer

Russia set import quotas on imported mea

Question 8

________ income is the amount of money an individual has left to spend after paying for necessities such as housing,utilities,food,and clothing.

Accepted Answer

A) Discretionary 
B) Gross product 
C) Standard of living 
D) Inflationary 
E) Competitive 
A) Discretionary 
B) Gross product 
C) Standard of living 
D) Inflationary 
E) Competitive

Question 9

When considering the Four Ps in international marketing,advocates of ________ focus on the similarities among cultures and argue that basic needs and wants are the same everywhere.

Accepted Answer

A) nationalization 
B) standardization 
C) localization 
D) expropriation 
E) ethnocentricism 
A) nationalization 
B) standardization 
C) localization 
D) expropriation 
E) ethnocentricism

Question 10

The World Trade Organization (WTO)does not deal with issues concerning the protection of copyright and patent rights.

Accepted Answer

A) True 
 B)False

Question 11

Specific rules that dictate what is acceptable or unacceptable within a society are referred to as ________.

Accepted Answer

A) demographics 
B) cultural values 
C) cultural dimensions 
D) social norms 
E) ethnocentric standards 
A) demographics 
B) cultural values 
C) cultural dimensions 
D) social norms 
E) ethnocentric standards

Question 12

Which of the following best explains why marketers are attracted to the BRIC countries?

Accepted Answer

A) These countries have long-established upper classes that form a strong market for luxury goods. 
B) These countries are quickly moving from being least developed to developing countries. 
C) These countries have masses of consumers who are not yet wealthy but are quickly moving to economic prosperity. 
D) These countries offer large markets with no language or cultural barriers. 
E) These countries wield the most power in the Group of Eight. 
A) These countries have long-established upper classes that form a strong market for luxury goods. 
B) These countries are quickly moving from being least developed to developing countries. 
C) These countries have masses of consumers who are not yet wealthy but are quickly moving to economic prosperity. 
D) These countries offer large markets with no language or cultural barriers. 
E) These countries wield the most power in the Group of Eight.

Question 13

In a(n)________ structure,there are many small sellers,each having similar products,and each unable to have a significant impact on the quality,price,or supply of a product.

Accepted Answer

A) monopoly 
B) oligopoly 
C) monopolistic competition 
D) perfect competition 
E) natural competition 
A) monopoly 
B) oligopoly 
C) monopolistic competition 
D) perfect competition 
E) natural competition

Question 14

According to one international advertising agency representative,"You can't show a goldfish in a goldfish bowl in Germany because of the national support of animal rights." The agency representative is referring to a(n)________.

Accepted Answer

A) collectivist norm 
B) individualist norm 
C) cultural value 
D) domestic barrier 
E) ethnocentric attitude 
A) collectivist norm 
B) individualist norm 
C) cultural value 
D) domestic barrier 
E) ethnocentric attitude

Question 15

Gross national product (GNP)is used more frequently than gross domestic product (GDP)as a measure of a country's economic health.

Accepted Answer

A) True 
 B)False

Question 16

How has the Group of Eight recently expanded the issues it discusses in its annual summits?

Accepted Answer

The Group of Eight (G8)discusses topics

Question 17

In a(n)________ structure,there are a relatively small number of sellers,each holding substantial market share,in a market with many buyers.

Accepted Answer

A) monopoly 
B) oligopoly 
C) monopolistic competition 
D) perfect competition 
E) natural competition 
A) monopoly 
B) oligopoly 
C) monopolistic competition 
D) perfect competition 
E) natural competition

Question 18

A(n)________ is an extreme quota that completely prohibits commerce and trade with a specific country.

Accepted Answer

A) tariff 
B) embargo 
C) protectionist quota 
D) perfect monopoly 
E) expropriation 
A) tariff 
B) embargo 
C) protectionist quota 
D) perfect monopoly 
E) expropriation

Question 19

U.S.sugar import quotas have existed for more than fifty years and preserve about half of the U.S.sugar market for domestic producers.Why does the United States continue to have these quotas?

Accepted Answer

A) to reduce competition for its domestic sugar industry 
B) to increase the cost of sugar 
C) to control the supply and demand for sugar 
D) to support a mass market for sugar 
E) to improve the promotion of sugar 
A) to reduce competition for its domestic sugar industry 
B) to increase the cost of sugar 
C) to control the supply and demand for sugar 
D) to support a mass market for sugar 
E) to improve the promotion of sugar

Question 20

In February 2000,the United States imposed a tax on imported steel in an effort to protect about 5,000 U.S.jobs.Another name for this levied tax is a(n)________.

Accepted Answer

A) embargo 
B) gray tax 
C) tariff 
D) import quota 
E) boycott 
A) embargo 
B) gray tax 
C) tariff 
D) import quota 
E) boycott

The United States and Cuba are using economic sanctions when Cuban cigars are sold in the United States.

________ refers to the total value of all the exports and imports of the world's nations.

Companies need to understand the differences in the cultures in which they operate.Explain the terms cultural values and social norms,giving an example of each.

Nationalization occurs when a government ________.

One of the two purposes of laws governing businesses in the United States is to make sure that businesses compete fairly with each other.

What is the difference between nationalization and expropriation?

Russia implemented a policy of protectionism that limited the importing of meats.Explain why Russia might have implemented such a policy.

________ income is the amount of money an individual has left to spend after paying for necessities such as housing,utilities,food,and clothing.

When considering the Four Ps in international marketing,advocates of ________ focus on the similarities among cultures and argue that basic needs and wants are the same everywhere.

The World Trade Organization (WTO)does not deal with issues concerning the protection of copyright and patent rights.

Specific rules that dictate what is acceptable or unacceptable within a society are referred to as ________.

Which of the following best explains why marketers are attracted to the BRIC countries?

In a(n)________ structure,there are many small sellers,each having similar products,and each unable to have a significant impact on the quality,price,or supply of a product.

According to one international advertising agency representative,"You can't show a goldfish in a goldfish bowl in Germany because of the national support of animal rights." The agency representative is referring to a(n)________.

Gross national product (GNP)is used more frequently than gross domestic product (GDP)as a measure of a country's economic health.

How has the Group of Eight recently expanded the issues it discusses in its annual summits?

In a(n)________ structure,there are a relatively small number of sellers,each holding substantial market share,in a market with many buyers.

A(n)________ is an extreme quota that completely prohibits commerce and trade with a specific country.

U.S.sugar import quotas have existed for more than fifty years and preserve about half of the U.S.sugar market for domestic producers.Why does the United States continue to have these quotas?

In February 2000,the United States imposed a tax on imported steel in an effort to protect about 5,000 U.S.jobs.Another name for this levied tax is a(n)________.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Retailing: Bricks and Clicks

Filters

Exam 3: Thrive in the Marketing Environment: the World Is Flat

The United States and Cuba are using economic sanctions when Cuban cigars are sold in the United States.

________ refers to the total value of all the exports and imports of the world's nations.

Companies need to understand the differences in the cultures in which they operate.Explain the terms cultural values and social norms,giving an example of each.

Nationalization occurs when a government ________.

One of the two purposes of laws governing businesses in the United States is to make sure that businesses compete fairly with each other.

What is the difference between nationalization and expropriation?

Russia implemented a policy of protectionism that limited the importing of meats.Explain why Russia might have implemented such a policy.

________ income is the amount of money an individual has left to spend after paying for necessities such as housing,utilities,food,and clothing.

When considering the Four Ps in international marketing,advocates of ________ focus on the similarities among cultures and argue that basic needs and wants are the same everywhere.

The World Trade Organization (WTO)does not deal with issues concerning the protection of copyright and patent rights.

Specific rules that dictate what is acceptable or unacceptable within a society are referred to as ________.

Which of the following best explains why marketers are attracted to the BRIC countries?

In a(n)________ structure,there are many small sellers,each having similar products,and each unable to have a significant impact on the quality,price,or supply of a product.

According to one international advertising agency representative,"You can't show a goldfish in a goldfish bowl in Germany because of the national support of animal rights." The agency representative is referring to a(n)________.

Gross national product (GNP)is used more frequently than gross domestic product (GDP)as a measure of a country's economic health.

How has the Group of Eight recently expanded the issues it discusses in its annual summits?

In a(n)________ structure,there are a relatively small number of sellers,each holding substantial market share,in a market with many buyers.

A(n)________ is an extreme quota that completely prohibits commerce and trade with a specific country.

U.S.sugar import quotas have existed for more than fifty years and preserve about half of the U.S.sugar market for domestic producers.Why does the United States continue to have these quotas?

In February 2000,the United States imposed a tax on imported steel in an effort to protect about 5,000 U.S.jobs.Another name for this levied tax is a(n)________.

Welcome to the World of Marketing: Create and Deliver Value

Strategic Market Planning: Take the Big Picture

Marketing Research: Gather, analyze, and Use Information

Consumer Behavior: How and Why We Buy

Business-To-Business Markets: How and Why Organizations Buy

Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management

Create the Product

Manage the Product

Services and Other Intangibles: Marketing the Product That Isnt There

Price the Product

Old and New Media: From One-To-Many to Many-To-Many

One to Many: Advertising, public Relations, and Consumer Sales Promotions

Many to Many: Trade Promotion, direct Marketing, and Personal Selling

Deliver Value Through Supply Chain Management, channels of Distribution, and Logistics

Retailing: Bricks and Clicks

Filters