Exam 13: One to Many: Advertising, public Relations, and Consumer Sales Promotions

In which type of media would you find buttons advertising products?

Explain the purpose of a consumer information release.

A small percentage of the advertising we see and hear is product advertising.

Special events are public relations activities for which companies provide financial support to help fund an event in return for publicized recognition of the company's contribution.

An ad for a new convection oven shows a busy professional woman serving dinner to her family.The convection oven is seen in the background,and the headline reads,"The latest development in time travel." This is an example of what type of execution format?

A(n)________ provides most or all of the services needed to mount an advertising campaign.

Which of the following types of ads can users block through the use of applications developed by Internet access software?

Toro ran a clever preseason promotion on some of its snow blower models,offering some money back if the snowfall in the buyer's market area turned out to be below average.This is an example of a ________.

Lobbying,or building and maintaining relations with legislators and government officials to influence legislation and regulation,is part of ________.

Public relations activities can be used to influence the attitudes and perceptions of various publics toward politicians and celebrities.

________ is the promotional tool used to build interest in or encourage purchase of a good or service during a specified period.

What are the basic differences between sales promotion and advertising?

Compare reach and frequency.For which type of products is media reach more important? For which type of products is media frequency more important?

Which of the following would a consumer be most likely to consult just before making a purchase decision?

In developing an advertising campaign,agencies do not use pretesting until they have determined the media types and media schedule.

________ is the execution format that depicts typical people using the product in an everyday setting.

________ can be classified by primary purpose--whether the aim is to inform,persuade,or remind.

Brand placement in video games is referred to as ________.

A supermarket chain wants to quickly inform loyal customers who are close to one of the chain's locations of short-term price cuts.Which of the following would be the most effective media vehicle for the chain?

Which of the following is NOT an example of a specialized and highly-targeted media that an advertiser might use to reach smaller customer segments?