Exam 13: One to Many: Advertising, public Relations, and Consumer Sales Promotions

When does a marketer use reminder ads?

For which of the following products would a continuous advertising schedule be most appropriate?

A traditional advertising medium can be used to publicize a sales promotion.

Jell-O ads contain the phrase "Make some magic." All Ace Hardware store ads contain the statement "Life is an ongoing project." The American Dairy Farmers run ads that say,"Ahh,the power of cheese." These are all examples of ________.

Which of the following advertising situations would LEAST likely be considered "puffery"?

Banners are online ads that pop up between changes on a Web site.

The basic rule of ________ is "do something good,then talk about it."

Advertising account managers are typically responsible for which of the following?

An ad for Mongoose mountain bikes shows a serious biker traversing remote and rugged but beautiful terrain and states,"There are places that are so awesome and so killer that you'd like to tell the whole world about them.But please,don't." This ad uses the ________ appeal.

Discuss the advantages and disadvantages of using different types of Internet advertising.

Explain how and why a marketer might use crowdsourcing.

Which of the following is true of institutional advertising?

Which of the following would be the best medium for an advertisement encouraging customers to come to a local retailer's weekend sidewalk sale?

Advertising and marketing are interchangeable terms.

What does "frequency" tell a marketer?

You are looking to advertise your new product,and you want good mass-marketing coverage and low cost per exposure.You should go with ________ as your advertising medium.

Why might public relations efforts have a strong impact on public awareness at a substantially lower cost than advertising?

An ad showing how much food a Dixie paper plate can handle and how much more food a Chinet paper plate can handle is an example of comparative advertising.

When Antoine purchased a doll dream house for his daughter,he mailed in his receipt showing how much he had paid for the toy and the proof of purchase form off the carton in which the dream house came to the manufacturer.In six weeks,he received a check from the manufacturer for five dollars.The manufacturer used a ________ to refund part of the purchase price.

When Proctor & Gamble developed the Mr.Clean Magic Eraser,the company needed to explain how the product cleans grime from walls without removing paint.What type of execution format would most likely be used by Proctor & Gamble for the Mr.Clean Magic Eraser?