Exam 3: Thrive in the Marketing Environment: the World Is Flat

The only member countries of the North American Free Trade Agreement (NAFTA)are the United States,Canada,and Mexico.

The United States,the United Kingdom,Australia,Canada,France,Italy,Germany,and Japan are all members of ________.

Why are companies often eager to form joint ventures?

The ________ Act (1968)requires full disclosure of loan terms and rates for borrowers.

A maker of cash registers had to develop hand-crank-operated cash registers to sell to Latin American and African countries where electricity is a luxury.The company used a ________ strategy to enter those global markets.

NAFTA is a(n)________.

A group of eBay employees developed an online marketplace to help small producers gain access to global customers.To start up the new concept,eBay considered the options of customizing the existing eBay shopping experience,creating a completely separate branded market place,or creating a hybrid model that combined the first two options.For eBay this is a ________ strategy decision.

Sony found that Japanese commuters had difficulty using standard laptops on crowded rush-hour trains since standing commuters have no laps.So it created the U as a "standing computer." The U includes a touch screen and small keyboard that can be used while standing or on the move.This is an example of ________.

Which of the following is most characteristic of a developing country?

The Tim Hortons chain accounts for more than half of all the donut and coffee stores in Canada.The chain's red-and-white store banners are fixtures in many Canadian communities.In 2001,the first Tim Hortons appeared in the United States through a contractual agreement allowing an independent operation to adopt Tim Hortons' entire way of doing business.This agreement is an example of a(n)________.

What is protectionism and why might a government adopt it as a policy? Explain how three examples of protectionism function.

Through the U.S.Generalized System of Preferences (GSP),developing countries may export goods duty-free to the United States if they ________.

________ measures the value of all goods and services produced by a country's individuals or organizations,whether within the country's borders or not.

Consumers pay for necessities out of their discretionary income.

The YMCA and Gold's gym engage in ________ competition when they both try to attract customers to buy their fitness center services.

The General Agreement on Tariffs and Trades (GATT)________.

Describe the function of the World Trade Organization (WTO)and explain how it originated.

A country that is shifting from an agricultural based economy to an industrial based economy is known as a developing country.

Marketers monitor the technological environment.How can changes in technology impact marketing communication strategy? Provide at least two examples.

A severe recession is a depression,a period in which prices fall but there is little demand because few people have money to spend and many are out of work.This condition is part of ________.