Exam 11: Dealing With Competition

When a regional computer-manufacturing firm began to seek out customers who lived outside of its traditional market boundaries,the firm was employing which of the following new-customer expansion strategies to expand its total market?

Some market leaders have increased profitability by selectively ________ market share in weaker areas.

Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment.Briefly list and characterize those forces.

Pushing for higher market share is less justified when ________.

As a result of a competitor-centered company orientation,the company develops a fighter orientation.

Tasteeos,Fruit Rings,and Corn Flakes sell for nearly $1 a box less than leading cereal brands.Which market follower strategy is being employed by the cereal manufacturer?

The TelePizza chain,which operates in Europe and Latin America,has copied Domino's service model but maintains differentiation in terms of location.TelePizza is an example of a(n)________.

All of the following suggestions have been provided by Adam Morgan for improving small brands' success in competing with larger rivals EXCEPT ________.

The "best defense is a good offense" would be a policy under which of the following market leader defensive strategies?

As a market follower strategy,the ________ emulates the leader's products,name,and packaging,with slight variations.

All happy customers are profitable.

You are about to change the emphasis of your organization from a competitor-centered company to a customer-centered one.What are the advantages to making such a switch?

A customer-centered company focuses on competitors' efforts to win customers and devises strategies to thwart these efforts.

A group of firms following the same strategy in a given target market is called a(n)________.

A market segment's attractiveness varies with the height of its entry and exit barriers.Which of the following forces as described by Michael Porter would most likely be the force being examined if the above situation were to be considered by a marketing manager?

Each marketing manager needs to be aware of the industry in which they compete.Industries can be classified according to all of the following EXCEPT ________.

The best defense against strong buyers is to develop superior offers that strong buyers cannot refuse.

As a marketing manager,you have decided to pursue new customers with your established products.Specifically,the new customers that you want are those who might use the product but do not at present.Which of the following strategies is recommended to pursue such a customer market?

________ is the art of learning from companies that perform certain tasks better than other companies.

Selective price cuts,intense promotional blitzes,and occasional legal action are commonplace in the strategic design of a(n)________.