Question 1

In general,a company should monitor the following variables when analyzing competitors: ________,share of heart,and share of market.

Accepted Answer

A) share of demand 
B) share of profits 
C) share of promotion 
D) share of universe 
E) share of mind 
A) share of demand 
B) share of profits 
C) share of promotion 
D) share of universe 
E) share of mind

Question 2

Market leaders are constantly under attack from large and small competitors alike.What is the most constructive response a market leader can make when defending its terrain?

Accepted Answer

A) Basic cost control 
B) Expanding expected benefits 
C) Expanding desired benefits 
D) Meet all challengers with a swift response 
E) Continuous innovation 
A) Basic cost control 
B) Expanding expected benefits 
C) Expanding desired benefits 
D) Meet all challengers with a swift response 
E) Continuous innovation

Question 3

When a market challenger uses a frontal attack,what is the principle of force?

Accepted Answer

In a pure frontal attack,the a

Question 4

Because market followers avoid stealing competitors' customers and instead copy the leader and present similar offers to buyers,market followers do not need to develop strategies.

Accepted Answer

A) True 
 B)False

Question 5

In ________,the market leaders stretches its domain over new territories that can serve as future centers for defense and offense.

Accepted Answer

A) counteroffensive defense 
B) flank defense 
C) mobile defense 
D) contraction defense 
E) position defense 
A) counteroffensive defense 
B) flank defense 
C) mobile defense 
D) contraction defense 
E) position defense

Question 6

Few industries contain a single firm that is acknowledged as the marked leader.

Accepted Answer

A) True 
 B)False

Question 7

If Microsoft announces plans for a new-product development,smaller firms may choose to concentrate their development efforts in other directions to avoid head-to-head competition.In this example,Microsoft is employing a ________ strategy.

Accepted Answer

A) preemptive defense 
B) counteroffensive defense 
C) mobile defense 
D) flank defense 
E) contraction defense 
A) preemptive defense 
B) counteroffensive defense 
C) mobile defense 
D) flank defense 
E) contraction defense

Question 8

A(n)________ is a group of firms that offer a product or class of products that are close substitutes for one another.

Accepted Answer

A) industry 
B) cartel 
C) cooperative 
D) monopoly 
E) demand field 
A) industry 
B) cartel 
C) cooperative 
D) monopoly 
E) demand field

Question 9

A marketing manager has planned a strategy that will require the organization to erect outposts to protect its weak front-running brands.In this ________ defense,the outposts will be central to the organization's new competitive strategy.

Accepted Answer

A) position 
B) flank 
C) preemptive 
D) counteroffensive 
E) mobile 
A) position 
B) flank 
C) preemptive 
D) counteroffensive 
E) mobile

Question 10

According to attack strategies available to the market challenger,the ________ can be used when the challenger spots areas where the opponent is underperforming.

Accepted Answer

A) encirclement attack 
B) frontal attack 
C) flank-geographic attack 
D) backwards-flank attack 
E) guerilla warfare 
A) encirclement attack 
B) frontal attack 
C) flank-geographic attack 
D) backwards-flank attack 
E) guerilla warfare

Question 11

As a market follower strategy,the adapter emulates the leader's products,name,and packaging with slight variations.

Accepted Answer

A) True 
 B)False

Question 12

Patterns of ________ are common in capital-intensive,homogeneous-product industries,where competitors present similar offers to buyers and market shares show high stability.

Accepted Answer

A) "conscious parallelism" 
B) "feature fashion" 
C) "covert security analysis" 
D) "supply delay" 
E) "predatory pricing" 
A) "conscious parallelism" 
B) "feature fashion" 
C) "covert security analysis" 
D) "supply delay" 
E) "predatory pricing"

Question 13

A market is unattractive if it already contains numerous,strong,or aggressive competitors.

Accepted Answer

A) True 
 B)False

Question 14

A marketing manager has decided to "leapfrog" competition by moving into cutting-edge technologies.This indirect approach to attacking competition can be characterized as ________.

Accepted Answer

A) flank attack 
B) encirclement attack 
C) bypass attack 
D) guerrilla warfare 
E) frontal attack 
A) flank attack 
B) encirclement attack 
C) bypass attack 
D) guerrilla warfare 
E) frontal attack

Question 15

Market broadening and market diversification are likely tactics employed in which of the following market leader defensive strategies?

Accepted Answer

A) Position defense 
B) Flank defense 
C) Preemptive defense 
D) Counteroffensive defense 
E) Mobile defense 
A) Position defense 
B) Flank defense 
C) Preemptive defense 
D) Counteroffensive defense 
E) Mobile defense

Question 16

According to information provided in Michael Porter's model that describes segment structural attractiveness,the suppliers' growing bargaining power is a real threat.What is considered to the best defense for such a threat?

Accepted Answer

The best defenses to this thre

Question 17

You have been asked to evaluate a strategic group in your industry.What is a strategic group? What two important insights should emerge from your formulation process?

Accepted Answer

A strategic group is a group of firms fo

Question 18

Chevrolet competes with Ford,not with Ferrari.Which of the following statements most aptly fits with the competitive situation faced by Chevrolet when it seeks optimum selection of competitors?

Accepted Answer

A) Compete with strong competitors. 
B) Compete with distant competitors. 
C) Compete with parallel competitors. 
D) Compete with bad competitors. 
E) Compete with close competitors. 
A) Compete with strong competitors. 
B) Compete with distant competitors. 
C) Compete with parallel competitors. 
D) Compete with bad competitors. 
E) Compete with close competitors.

Question 19

Which of the following types of companies is felt to be in a better position to identify new opportunities?

Accepted Answer

A) Competitor centered 
B) Customer centered 
C) Service centered 
D) Distribution centered 
E) Niche centered 
A) Competitor centered 
B) Customer centered 
C) Service centered 
D) Distribution centered 
E) Niche centered

Question 20

Describe the characteristics of an industry in which competitive rivalry and price cutting are most intense.

Accepted Answer

Competitive rivalry and price

Exam 11: Dealing With Competition

In general,a company should monitor the following variables when analyzing competitors: ________,share of heart,and share of market.

Market leaders are constantly under attack from large and small competitors alike.What is the most constructive response a market leader can make when defending its terrain?

When a market challenger uses a frontal attack,what is the principle of force?

Because market followers avoid stealing competitors' customers and instead copy the leader and present similar offers to buyers,market followers do not need to develop strategies.

In ________,the market leaders stretches its domain over new territories that can serve as future centers for defense and offense.

Few industries contain a single firm that is acknowledged as the marked leader.

If Microsoft announces plans for a new-product development,smaller firms may choose to concentrate their development efforts in other directions to avoid head-to-head competition.In this example,Microsoft is employing a ________ strategy.

A(n)________ is a group of firms that offer a product or class of products that are close substitutes for one another.

A marketing manager has planned a strategy that will require the organization to erect outposts to protect its weak front-running brands.In this ________ defense,the outposts will be central to the organization's new competitive strategy.

According to attack strategies available to the market challenger,the ________ can be used when the challenger spots areas where the opponent is underperforming.

As a market follower strategy,the adapter emulates the leader's products,name,and packaging with slight variations.

Patterns of ________ are common in capital-intensive,homogeneous-product industries,where competitors present similar offers to buyers and market shares show high stability.

A market is unattractive if it already contains numerous,strong,or aggressive competitors.

A marketing manager has decided to "leapfrog" competition by moving into cutting-edge technologies.This indirect approach to attacking competition can be characterized as ________.

Market broadening and market diversification are likely tactics employed in which of the following market leader defensive strategies?

According to information provided in Michael Porter's model that describes segment structural attractiveness,the suppliers' growing bargaining power is a real threat.What is considered to the best defense for such a threat?

You have been asked to evaluate a strategic group in your industry.What is a strategic group? What two important insights should emerge from your formulation process?

Chevrolet competes with Ford,not with Ferrari.Which of the following statements most aptly fits with the competitive situation faced by Chevrolet when it seeks optimum selection of competitors?

Which of the following types of companies is felt to be in a better position to identify new opportunities?

Describe the characteristics of an industry in which competitive rivalry and price cutting are most intense.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Setting Product Strategy

Designing and Managing Services

Developing Pricing Strategies and Programs

Designing and Managing Integrated Marketing

Managing Retailing, wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Tapping Into Global Markets

Managing a Holistic Marketing Organization

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