Question 1

The total amount of money made in one year by a person,household,or family unit is referred to as __________ income.

Accepted Answer

A) government 
B) discretionary 
C) disposable 
D) gross 
E) livable

Question 2

A software manufacturer will only sell its popular line of Harry Potter software games to retailers who will also carry its less successful Star Wars: The Prequel software game.This is an example of a(n)__________.

Accepted Answer

A) exclusive dealing 
B) requirement contract 
C) exclusive territorial distributorship 
D) tying arrangement 
E) selective promotion contract

Question 3

Marketspace refers to

Accepted Answer

A) the two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller. 
B) websites that allow people to congregate online and exchange views on topics of common interest. 
C) Internet search engines used for the purpose of data mining. 
D) an information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings. 
E) the blending of different communication and delivery channels that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Question 4

Over the past 30 years in the United States,the attitudes of men and women have changed.One factor has been the __________.

Accepted Answer

A) way women were portrayed in the movies and on television 
B) Internet,which made gender,race,and ethnicity invisible in the marketplace 
C) decreased participation of women in the workforce has made employers more open-minded 
D) the failure of political activists to advocate the power of women 
E) economic shift that resulted in the courting of women to increase the overall gross domestic product of the U.S.

Question 5

The purpose of patent law is to

Accepted Answer

A) provide incentives for increased competition and lower prices by limiting the granting of patents. 
B) give an author of a literary,dramatic,musical,or artistic work the exclusive right to print,perform,or otherwise copy that work. 
C) give inventors the right to exclude others from making,using,or selling products that infringe the patented invention. 
D) guarantee the quality and safety of any product produced or distributed in the United States. 
E) level the playing field between inventors who work for large corporations and those who work on their own.

Question 6

All of the following are time periods that the U.S.economy experienced a period of recession EXCEPT:

Accepted Answer

A) 1973−1975. 
B) 1981−1982. 
C) 1990−1991. 
D) 2007−2009. 
E) 2010−2013.

Question 7

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader.This is an example of a(n)__________ force impacting the marketing environment.

Accepted Answer

A) economic 
B) competitive 
C) technological 
D) social 
E) regulatory

Question 8

The Lemon Tree is a high-fashion boutique selling top-of-the-line women's clothing and accessories.The keys to its success include knowing customers' changing tastes and providing something different than other retailers.In addition,because of the high value of the merchandise,The Lemon Tree's management is exploring the use of computerized inventory controls and sales order processing.From this description,one can infer that the LEAST IMPORTANT environmental force to The Lemon Tree at this particular time would be

Accepted Answer

A) economic. 
B) competitive. 
C) technological. 
D) social. 
E) regulatory.

Question 9

In a(n)__________ economy,if prices rise faster than consumer incomes,the number of items consumers can buy decreases.

Accepted Answer

A) deflationary 
B) expansionary 
C) recessionary 
D) inflationary 
E) depressive

Question 10

Many consumers are committed to brands with a strong link to social action.An example of this would be

Accepted Answer

A) McDonald's "I'm Lovin' It" campaign. 
B) Brita's "Filter for Good" campaign. 
C) Diesel's "Be Stupid" campaign. 
D) Liz Claiborne's "Claiborne for Men" campaign. 
E) Samsung's "The Jitterbug" campaign.

Question 11

Marketers have developed generational marketing programs because

Accepted Answer

A) grandparents are moving into their children's' homes as a result of the recent economic downturn,so it is easier for marketers to reach them. 
B) it is better to find one market niche and stay with it rather than to cross-generational lines. 
C) it doesn't really matter when people are born;what really matters is what they buy. 
D) members of each generation are distinctive in their attitudes and consumer behavior. 
E) even though people are labeled as being part of a generational cohort,it doesn't mean that they will have different buyer attitudes and behaviors as other cohorts.

Question 12

Because young people are postponing marriage and parenthood,this social trend will impact all of the following purchases EXCEPT:

Accepted Answer

A) greeting cards. 
B) weddings. 
C) baby products. 
D) homes. 
E) child products.

Question 13

Combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different races are referred to as __________ marketing programs.

Accepted Answer

A) panethnic 
B) generational 
C) cross-cultural 
D) multicultural 
E) regional

Question 14

The College Board reports that since 2000,college tuition and fees have increased by 143 percent whereas family incomes have risen less than 19 percent.This is an example of a(n)__________ economy.

Accepted Answer

A) deflationary 
B) recessionary 
C) disinflationary 
D) inflationary 
E) depressive

Question 15

Small businesses make up the majority of the competitive landscape for most businesses.There are approximately __________ small businesses in the United States.

Accepted Answer

A) 17 million 
B) 28 million 
C) 39 million 
D) 50 million 
E) 100 million

Question 16

Olay's promotions for its Total Effects cleansing cloths,which fight signs of aging,are targeted toward

Accepted Answer

A) echo-boomers. 
B) Generation Z. 
C) Generation Y. 
D) baby boomers. 
E) baby busters.

Question 17

Emily had an excellent year as a salesperson in 2013,earning $97,000.She paid $17,000 for "necessities" such as mortgage,food,and clothing.Her state and federal income taxes totaled $24,000.What was her disposable income?

Accepted Answer

A) $56,000 
B) $73,000 
C) $80,000 
D) $114,000 
E) There is not enough data provided to calculate her discretionary income.

Question 18

Cloud computing,such as Apple's iCloud,enables businesses and consumers to share one's data or use a firm's software application like Microsoft Office directly from that firm's or a third party's server over the Internet or wirelessly rather than having that data file or program reside on a personal computer.This is an example of a change in the __________ marketing environment.

Accepted Answer

A) regulatory 
B) sociocultural 
C) competitive 
D) technological 
E) marketing mix

Question 19

Income used to buy luxury items such as a Cunard cruise is referred to as __________.

Accepted Answer

A) gross income 
B) disposable income 
C) surplus income 
D) wealth income 
E) discretionary income

Question 20

Which generational cohort is the Windows Phone ad above most likely trying to reach?

Accepted Answer

A) Generation X 
B) baby boomers 
C) Generation Z 
D) baby busters 
E) Generation Y

Exam 3: Scanning the Marketing Environment