Question 1

Western Digital,the Irvine,California-based maker of disk drives,recalled about 400,000 of its hard drives because of a faulty internal chip.The chip will not affect the disk drive motor until after six to twelve months of use.This delay in the problem's appearance means that many consumers would not think to blame the disk drive manufacturer.But,instead of taking the less expensive route of remaining quiet about the problem,Western Digital chose to offer replacement disk drives for all those that had the faulty chip.This action is an example of __________.

Accepted Answer

A)  hedonism
B)  utilitarianism
C)  moral idealism
D)  existentialism
E)  socialism C

Question 2

The right to safety manifests itself in industry and federal safety standards for most products sold in the United States.The U.S.__________ routinely monitors the safety of 15,000 consumer products.

Accepted Answer

A)  Chamber of Commerce
B)  Better Business Bureau
C)  Consumer Product Safety Commission
D)  Department of Commerce
E)  Consumer Protection Agency C

Question 3

Ultimately,ethical choices are based on

Accepted Answer

A)  the personal moral philosophy of the decision maker.
B)  societal culture and norms.
C)  business culture and industry practices.
D)  laws enacted by Congress and regulations by federal and state governments.
E)  chance and opportunity. A

Question 4

Investors should understand that when purchasing stock,the principle of __________ is in effect.It is in the best interests of investors to do research on the company,so they will make a wise purchase.

Accepted Answer

A)  modus operandi
B)  e pluribus unum
C)  de facto marketing
D)  ćest la vie
E)  caveat emptor

Question 5

A Toyota dealership in British Columbia,Canada,donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during a particular month.This is an example of how a small business can engage in

Accepted Answer

A)  philanthropic marketing.
B)  cause marketing.
C)  marketing altruism.
D)  public relations marketing.
E)  societal marketing.

Question 6

Making an unsubstantiated or misleading claim about the environmental benefits of a product,service,technology,or company practice is referred to as ___________.

Accepted Answer

A)  greenwashing
B)  whitewashing
C)  environmental "spin"
D)  graywashing
E)  demarketing

Question 7

What are the five steps in a social audit?

Accepted Answer

The answer of What are the five steps in a...

Question 8

Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty.Cadbury worked with its lead partner,World Vision Ghana,to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school.Recently,Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online.Each entry represented one bicycle part and 100 parts "built" one bike.The biggest-ever shipment of bicycles to Ghana-5,000 in total-is helping thousands of kids get to school and get a head start on a brighter future.This is an example of

Accepted Answer

A)  philanthropic marketing.
B)  societal marketing.
C)  public relations marketing.
D)  transactional marketing.
E)  cause marketing.

Question 9

All of the following are examples of economic espionage EXCEPT:

Accepted Answer

A)  wiretapping.
B)  trespassing.
C)  bribery.
D)  searching a competitor's trash.
E)  noncompete clause employment contract violations.

Question 10

Corporate culture refers to

Accepted Answer

A)  a formalized method for controlling the marketing environment.
B)  the set of accepted standards and practices within a given industry.
C)  the fundamental,passionate,and enduring principles of an organization that guide its conduct over time.
D)  the set of values,ideas,and attitudes that is learned and shared among the members of an organization.
E)  the formal statement of ethical principles and rules of conduct adopted by an organization.

Question 11

Economic espionage includes such activities as __________.

Accepted Answer

A)  two firms hiring the same musician to write their company jingle
B)  hiring people who ever worked in an executive capacity at a competitor's firm,especially if they didn't have a noncompete clause
C)  offering to accept all competitors' coupons,making their effectiveness as a promotional tool negligible
D)  searching through a competitor's trash
E)  marrying someone who works for a competitor in an executive position

Question 12

ISO 14000 refers to

Accepted Answer

A)  a plan to encourage the purchase of "Made in America" products.
B)  an international plan to further green marketing practices.
C)  an initiative for organizations to support the International Special Olympics Committee and its athletes without endangering its nonprofit status.
D)  the name of the agreement that created the North American Free Trade Association (NAFT
A)  .
E)  a set of standards for registration and certification of a manufacturer's quality management and assurance system based on an on-site audit of practices and procedures developed by the International Standards Organization (ISO) .

Question 13

__________ is often disguised as gifts,consultant fees,and favors,but is used to gain an unethical advantage over competitors.

Accepted Answer

A)  Economic espionage
B)  Utilitarianism
C)  Business intelligence
D)  Oligopoly
E)  Bribery

Question 14

Recently,Gap Inc.ended its relationship with 23 foreign production facilities due to code violations.Several closings occurred because of the use of child labor.In response to these events,the Gap created a large team whose purpose is to travel worldwide to ensure compliance with its Code of Vendor Conduct.This is an example of

Accepted Answer

A)  cause marketing.
B)  profit responsibility.
C)  utilitarianism.
D)  moral idealism.
E)  social responsibility.

Question 15

com is an Internet company that helps other organizations implement marketing strategies that they hope will let them dominate their industry.Lava's advertising,states,"We ignore the rules,and we let no obstacle stand in your company's way-no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts.They work in one large room,which also contains dartboards,a pool table,and a meditation center.If you were to walk into the office,it would be next to impossible to tell the company owners from its lowest ranking employee.This best describes the Internet company's

Accepted Answer

A)  modus operandi.
B)  mission or vision.
C)  socialization process.
D)  business definition.
E)  corporate culture.

Question 16

The recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth is referred to as

Accepted Answer

A)  social responsibility.
B)  the triple-bottom line.
C)  the marketing concept.
D)  sustainability.
E)  social entrepreneurship.

Question 17

Identify and describe the two types of personal moral philosophy.

Accepted Answer

The answer of Identify and describe the two types of...

Question 18

Explain the difference between societal culture and business culture.

Accepted Answer

The answer of Explain the difference between societal culture and...

Question 19

American Express Company pioneered cause marketing when it sponsored the renovation of

Accepted Answer

A)  Carnegie Hall.
B)  Madison Square Garden.
C)  Liberty Hall.
D)  the Statue of Liberty.
E)  Radio City Music Hall.

Question 20

Which of the following statements about social responsibility is most accurate?

Accepted Answer

A)  The three concepts of social responsibility are economic responsibility,internal social responsibility,and external social responsibility.
B)  Organizations are part of a larger society and are accountable to that society for their actions.
C)  Societal responsibility focuses on the obligations an organization has to its customers,employees,suppliers,and distributors.
D)  The duty of an organization is most easily understood at the societal responsibility level.
E)  Social responsibility cannot be taught;it is an innate outgrowth of a person's moral and ethical belief system.

Exam 4: Ethical and Social Responsibility in Marketing