Question 1

More than 70 percent of the physicians in the Maricopa County (Arizona)Medical Society agreed to establish a maximum fee schedule for health services to curb rising medical costs.All physicians were required to adhere to this schedule as a condition for membership in the society.The U.S.Supreme Court ruled that this agreement violated the Sherman Act and represented price fixing.This example illustrates that the physician's actions were

Accepted Answer

A) ethical but illegal. 
B) ethical and legal. 
C) unethical and illegal. 
D) unethical but legal. 
E) altruistic but naïve.

Question 2

Laws refer to

Accepted Answer

A) a specific set of behaviors a given society considers to be ethical. 
B) society's values and standards that are enforceable in the courts. 
C) the agreed upon codes of behavior for a given nation,community,religious group,or family. 
D) written documentation of a prescribed set of attitudes,beliefs,and values. 
E) a code of ethics that defines both what may be done in specific business circumstances.

Question 3

A law that codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard,is referred to as the

Accepted Answer

A) Lanham Act 
B) Fair Practices Act 
C) Caveat Emptor Decree 
D) Consumer Bill of Rights 
E) Customer Consent Decree

Question 4

Chrysler recycles thousands of tons of wooden pallets,cardboard,and paper annually.Chrysler cars are 75 percent recyclable.Chrysler's recycling programs are examples of

Accepted Answer

A) recycle marketing. 
B) cause marketing. 
C) green marketing. 
D) environmental marketing. 
E) triple-top line marketing.

Question 5

The groups primarily served by a firm exhibiting stakeholder responsibility include

Accepted Answer

A) the general public,public interest groups,and the environment. 
B) consumers,employees,and supplier/distributors. 
C) owners and stockholders. 
D) the general public,owners,and stockholders. 
E) government,owners,and stockholders.

Question 6

A current practice whereby retailers may demand cash or free goods in exchange for shelf space to stock new products is referred to as

Accepted Answer

A) slotting allowances. 
B) kickbacks. 
C) economic espionage. 
D) tying arrangements. 
E) industrial bribes.

Question 7

Anheuser-Busch's commitment preserving the natural environment by using renewable fuels such as biogas and landfill gas is an example of __________.

Accepted Answer

A) utilitarianism 
B) social responsibility 
C) moral idealism 
D) profit responsibility 
E) cause marketing

Question 8

Spiegel Inc.sold Christmas cards on page two of its holiday retail catalog.Spiegel designed and printed the cards.Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children.This is an example of

Accepted Answer

A) philanthropic marketing. 
B) corporate altruism. 
C) cause marketing. 
D) the marketing concept. 
E) societal marketing.

Question 9

Describe the difference between ethics and laws

Accepted Answer

The answer of Describe the difference between ethics and laws...

Question 10

Converting socially responsible ideas into actions involves careful planning and monitoring of programs.Many companies develop,implement,and evaluate their social responsibility efforts by means of a(n)

Accepted Answer

A) social audit. 
B) financial audit 
C) action plan. 
D) tactical plan. 
E) research plan.

Question 11

Culture refers to

Accepted Answer

A) the set of values,ideas,and attitudes that are learned and shared among members of a group. 
B) the music,art,theater,etc.that reflects the values of an entire nation. 
C) the learned behaviors of a specific racial,ethnic,or religious group based on commonly shared ethical principles and protected by laws. 
D) the combination of beliefs and behaviors accepted as correct regardless of a person's age,sex,race,or religion. 
E) the set of values,ideas,attitudes,and norms of behavior that is learned and shared among the members of an organization.

Question 12

Which of the following is an example of green marketing?

Accepted Answer

A) McDonald's adding apple snacks to its Happy Meals targeted at children. 
B) Lowe's and Home Depot discontinuing the sale of lumber and other wood products. 
C) Levi-Strauss marketing prewashed jeans. 
D) Joe's Lawn Service offering a special spring cleanup promotion. 
E) Walmart implementing buying practices that encourage it suppliers to use containers and packing made from corn,not oil-based resins.

Question 13

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well.Personal claims and property damage from consumer product safety incidents cost companies more than __________ annually.

Accepted Answer

A) $100 million 
B) $900 million 
C) $300 billion 
D) $500 billion 
E) $700 billion

Question 14

Marketing efforts to produce,promote,and reclaim environmentally sensitive products are referred to as

Accepted Answer

A) green marketing. 
B) recycle marketing. 
C) cause marketing. 
D) environmental marketing. 
E) recycling.

Question 15

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

Accepted Answer

A) social norms. 
B) cultural values. 
C) ethics. 
D) societal philosophy. 
E) religion.

Question 16

The duty of a firm to maximize profits for its owners or stockholders is referred to as __________.

Accepted Answer

A) social responsibility 
B) value consciousness 
C) benefit marketing 
D) profit responsibility 
E) stakeholder responsibility

Question 17

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and

Accepted Answer

A) contracts and agreements between members of the same industry. 
B) state and local laws regarding ethical business behavior. 
C) the dress codes,manner of work,and sayings of its employees. 
D) the socially responsible behaviors of its customers. 
E) the involvement of shareholders with an organization's day-to-day marketing decisions.

Question 18

Recently,a project team for Cosco,the world's largest children's products company,developed a high chair that could be used as an infant feeding seat,a youth chair,a play chair,a booster chair,and when reclined,an infant bed.Its design could be made and sold for $49.Cosco rushed the chair into production to beat its competition before it was properly safety-tested.When some children were injured as a result of this chair,Cosco denied culpability.The firm said that only a few consumers had had any trouble with the chair-and probably didn't assemble them correctly.Most consumers,however,were very satisfied with the chair and had no problems with it.Cosco's actions exemplify which of the following philosophies?

Accepted Answer

A) existentialism 
B) moral idealism 
C) communism 
D) socialism 
E) utilitarianism

Question 19

A systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility is referred to as

Accepted Answer

A) a business mission. 
B) a social audit. 
C) the strategic marketing process. 
D) a SWOT analysis. 
E) an accountability analysis.

Question 20

Six executives of Tyson Foods,one of the world's largest poultry,beef,and pork processors,were arrested for the illegal smuggling of undocumented foreign workers into the U.S.to work at Tyson plants.Based on this information,one could conclude that Tyson's violations were the result of __________,one of the major reasons why some company employees engage in unethical behavior.

Accepted Answer

A) a mission statement that is too broad 
B) the absence of a written core values statement 
C) the absence of whistle-blowers 
D) top management's behavior 
E) the absence of a stakeholder code of ethics

Exam 4: Ethical and Social Responsibility in Marketing