Question 1

A channel member (producer,wholesaler,or retailer)who coordinates,directs,and supports other channel members is referred to as a __________.

Accepted Answer

A) channel champion 
B) channel general 
C) channel captain 
D) channel director 
E) channel coordinator

Question 2

There are three degrees of distribution-one of these being intensive distribution.What is the extreme opposite of this degree of density?

Accepted Answer

A) exhaustive distribution 
B) thorough distribution 
C) selective distribution 
D) concentrated distribution 
E) exclusive distribution

Question 3

The three degrees of distribution density are

Accepted Answer

A) intensive,extensive,and selective. 
B) extensive,concentrated,and selective. 
C) intensive,exclusive,and selective. 
D) extensive,pervasive,and concentrated. 
E) concentrated,exclusive,and intensive.

Question 4

Total logistics costs refer to

Accepted Answer

A) the design,installation,and maintenance of in-store displays,cabinets,and free standing promotional materials for retail outlets. 
B) expenses associated with activities performed by brokers and agents to bring buyers and sellers together. 
C) expenditures associated with the clerical or bookkeeping side of the procurement process,which include purchase,design,and maintenance of the EDI system. 
D) expenses associated with product adaptations that are made by the manufacturer in response to the needs of a channel member closest to the consumer. 
E) expenses associated with transportation,materials handling and warehousing,inventory,stockouts,order processing,and return products handling.

Question 5

An intermediary who sells to other intermediaries,usually to retailers in consumer markets,is referred to as a(n)__________.

Accepted Answer

A) broker 
B) agent 
C) retailer 
D) distributor 
E) wholesaler

Question 6

__________ exists when producers and ultimate consumers deal one-on-one with each other.

Accepted Answer

A) strategic channel alliance 
B) direct channel 
C) horizontal marketing exchange 
D) indirect channel 
E) dual distribution channel

Question 7

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as __________.

Accepted Answer

A) efficient consumer response systems 
B) order replenishment systems 
C) customer logistics factors 
D) minimum-inventory systems 
E) web-based response systems

Question 8

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Accepted Answer

A) order replenishment systems. 
B) quick response systems. 
C) customer logistics factors. 
D) minimum-inventory systems. 
E) web-based response systems.

Question 9

IBM has built a single __________ that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that had never been done before.

Accepted Answer

A) integrated supply chain 
B) extranet computer system 
C) customer service department 
D) intranet supply network system 
E) global procurement network

Question 10

The choice of a supply chain involves three steps: (1)understand the customer; (2)__________;and (3)harmonize the supply chain with the marketing strategy.

Accepted Answer

A) understand the environment 
B) consider the legal consequences 
C) understand the supply chain 
D) understand the marketing strategy 
E) understand the company's goals

Question 11

The word cost-effective as it relates to the definition of logistics management implies that

Accepted Answer

A) while it is important to drive down logistics costs,all channel members must equally benefit financially or the chain will not function effectively. 
B) speed of delivery must be measured against increased savings. 
C) while it is important to drive down logistics costs,customer buying requirements must be a part of the equation. 
D) the need for multiple carriers always results in lower profit margins and therefore should be avoided. 
E) the choice of intermediaries should be made on their ability to perform their tasks efficiently even if additional costs must be passed on to the consumer.

Question 12

Intermediaries perform three basic functions.According to Figure 15-2 above,"C" represents a(n)__________.

Accepted Answer

A) transactional function 
B) facilitating function 
C) middleman function 
D) logistical function 
E) operational function

Question 13

Logistical function activities include __________ products and services.

Accepted Answer

A) buying and selling 
B) assorting,storing,sorting,and transporting 
C) financing and grading 
D) risk taking 
E) marketing information and research

Question 14

Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ a __________.

Accepted Answer

A) customer-generated franchising system 
B) service-sponsored retail franchise system 
C) manufacturer-sponsored wholesale franchise system 
D) manufacturer-sponsored retail franchise system 
E) administered vertical marketing systems

Question 15

Multichannel marketing is the blending of different __________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Accepted Answer

A) pricing channels 
B) distribution channels 
C) communication and delivery channels 
D) direct and indirect channels 
E) communication channels

Question 16

Direct marketing channels refer to

Accepted Answer

A) the distribution of products and services directly from the manufacturer's production site to end-users. 
B) the traditional chain of distribution from manufacturer to retailer to consumer. 
C) the use of agents who represent a single producer and are responsible for the entire marketing function of that producer. 
D) a method of distribution that allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson. 
E) a method of distribution that allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service.

Question 17

The three steps used in choosing a supply chain include: (1)understand the customer; (2)understand the supply chain;and (3)__________.

Accepted Answer

A) understand the environment 
B) harmonize the supply chain with the marketing strategy 
C) understand the marketing mix 
D) understand the logistics 
E) understand the company's goals

Question 18

Channels are typically designed to satisfy one or more of four consumer interests.What are they and why are they important?

Accepted Answer

The answer of Channels are typically designed to satisfy one...

Question 19

The various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users is referred to as

Accepted Answer

A) strategic distribution. 
B) distribution management. 
C) a supply chain. 
D) value chain optimization. 
E) logistics.

Question 20

Based on the information presented in the UMD15: Channel Sales and Profit Marketing Dashboard above,which channel of distribution should the furniture manufacturer consider dropping?

Accepted Answer

A) department store chains 
B) furniture store chains 
C) independent furniture stores 
D) warehouse clubs 
E) mass merchandisers

Exam 15: Managing Marketing Channels and Supply Chains

A channel member (producer,wholesaler,or retailer) who coordinates,directs,and supports other channel members is referred to as a __________.