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    Marketing Study Set 14
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    Exam 19: Internet Marketing
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    The Percentage of Web Users Who Arrive at a Site
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The Percentage of Web Users Who Arrive at a Site

Question 1

Question 1

Multiple Choice

The percentage of Web users who arrive at a site by direct navigation is:


A) decreasing
B) increasing
C) staying roughly the same
D) of little importance to marketing managers
E) a popular metric for measuring the success of a Web site

Correct Answer:

verifed

Verified

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