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Marlo Has Launched an On-Line Dictionary for Elementary School Children,but

Question 7

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Marlo has launched an on-line dictionary for elementary school children,but she has yet to establish a promotional campaign for the site.She is considering using the power of email to encourage customers to tell their friends about her dictionary.This is known as .


A) viral marketing
B) spread
C) customer relationship creation
D) blanket marketing
E) vocal marketing

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