Question 1

Marketing includes the entire company's:

Accepted Answer

A)  quality orientation. 
B)  market orientation. 
C)  cost orientation. 
D)  production orientation. 
E)  demand orientation.

Question 2

There are five identifiable stages in the evolution of marketing across national boundaries. The first stage is:

Accepted Answer

A)  global marketing. 
B)  international marketing. 
C)  export marketing. 
D)  direct marketing. 
E)  domestic marketing.

Question 3

Companies often develop different marketing strategies depending on the degree of experience and:

Accepted Answer

A)  the cost of capital in international markets. 
B)  the span of control of management. 
C)  their consumer concept. 
D)  the nature of operations in international markets. 
E)  the corporate focus.

Question 4

Historically, _______________ companies developed and introduced many products that were labor- and time-saving or responded to high-income consumer needs,
Including dishwashers, microwave owens, automatic washers, and dryers, PCs, and so
On:

Accepted Answer

A)  Indian 
B)  Turkish 
C)  Irish 
D)  U.S. 
E)  Mexican

Question 5

Which of the following is a principle of international trade?

Accepted Answer

A)  United States workers rebel against productivity programs. 
B)  Outsourcing must be used to succeed in international trade. 
C)  The United Nations will settle all trade disputes. 
D)  Exchange rates are determined primarily by traded goods. 
E)  Gray markets make third world countries more efficient.

Question 6

Domestic marketers tend to be geocentric.

Accepted Answer

A) True 
 B)False

Question 7

A company's expertise can be channeled through three routes to seek competitive advantage: appropriability regime, dominant design, and geocentric capability.

Accepted Answer

A) True 
 B)False

Question 8

A unique feature of international marketing is its ________________ orientation with emphasis on product and promotional adaptation in foreign markets.

Accepted Answer

A)  geocentric 
B)  regiocentric 
C)  ethnocentric 
D)  polycentric 
E)  egocentric

Question 9

An actual exchange rate between two countries is affected by consumer demands and _______________________ in the two countries.

Accepted Answer

A)  money supply situations 
B)  political alliances 
C)  the deficit 
D)  the Federal Reserve 
E)  the factor formula

Question 10

The comparative advantage theory is useful in explaining _____________________ between countries that have very different factor endowments.

Accepted Answer

A)  cost advantages 
B)  resource allocations 
C)  promotional expenses 
D)  intra-industry trade 
E)  inter-industry trade

Question 11

The ________________ stage begins with unsolicited orders from foreign customers.

Accepted Answer

A)  export marketing 
B)  domestic marketing 
C)  indirect marketing 
D)  international marketing 
E)  multinational marketing

Question 12

Marketing is much broader than selling.

Accepted Answer

A) True 
 B)False

Question 13

Explain the primary differences between international marketing and global
marketing.

Accepted Answer

The answer of Explain the primary differences between international marketing...

Question 14

The Silk Road once connected Shanghai (China) to Istanbul (Turkey) on land.

Accepted Answer

A) True 
 B)False

Question 15

In general, a capital-abundant country (such as the United States) tends to specialize in capital-intensive industry and export capital-intensive products, and import labor-
Intensive products. This statement is an illustration of the ____________________
Of comparative advantage.

Accepted Answer

A)  commodity terms of trade theory 
B)  supply and demand theory 
C)  diminishing returns theory 
D)  factor-sourcing theory 
E)  factor endowment theory

Question 16

In general, a labor-abundant country (such as China) tends to specialize in labor- intensive industry and export labor-intensive products, and imports capital-intensive
Products. This statement is an illustration of the ____________________________
Of comparative advantage.

Accepted Answer

A)  commodity terms of trade theory 
B)  supply and demand theory 
C)  factor-sourcing theory 
D)  factor endowment theory 
E)  relative advantage theory

Question 17

David Ricardo developed the comparative advantage theory 180 years ago.

Accepted Answer

A) True 
 B)False

Question 18

____________________ consists of exports and imports between a country and the rest of the world.

Accepted Answer

A)  Regional reach 
B)  Competition 
C)  International trade 
D)  International business 
E)  Regional investment

Question 19

The term that describes a price of one good in terms of another is called:

Accepted Answer

A)  comparative terms of trade. 
B)  regional terms of trade. 
C)  factor endowment theory. 
D)  global terms of trade. 
E)  commodity terms of trade.

Question 20

Compared to business-to-consumer (B2C) e-commerce, business-to-business (B2B) e-commerce is smaller.

Accepted Answer

A) True 
 B)False

Exam 1: Globalization Imperative

Marketing includes the entire company's:

There are five identifiable stages in the evolution of marketing across national boundaries. The first stage is:

Companies often develop different marketing strategies depending on the degree of experience and:

Historically, _______________ companies developed and introduced many products that were labor- and time-saving or responded to high-income consumer needs, Including dishwashers, microwave owens, automatic washers, and dryers, PCs, and so On:

Which of the following is a principle of international trade?

Domestic marketers tend to be geocentric.

A company's expertise can be channeled through three routes to seek competitive advantage: appropriability regime, dominant design, and geocentric capability.

A unique feature of international marketing is its ________________ orientation with emphasis on product and promotional adaptation in foreign markets.

An actual exchange rate between two countries is affected by consumer demands and _______________________ in the two countries.

The comparative advantage theory is useful in explaining _____________________ between countries that have very different factor endowments.

The ________________ stage begins with unsolicited orders from foreign customers.

Marketing is much broader than selling.

Explain the primary differences between international marketing and global marketing.

The Silk Road once connected Shanghai (China) to Istanbul (Turkey) on land.

In general, a capital-abundant country (such as the United States) tends to specialize in capital-intensive industry and export capital-intensive products, and import labor- Intensive products. This statement is an illustration of the ____________________ Of comparative advantage.

In general, a labor-abundant country (such as China) tends to specialize in labor- intensive industry and export labor-intensive products, and imports capital-intensive Products. This statement is an illustration of the ____________________________ Of comparative advantage.

David Ricardo developed the comparative advantage theory 180 years ago.

____________________ consists of exports and imports between a country and the rest of the world.

The term that describes a price of one good in terms of another is called:

Compared to business-to-consumer (B2C) e-commerce, business-to-business (B2B) e-commerce is smaller.