Question 1

The Silk Road once helped connect:

Accepted Answer

A)  Turkey to Rome. 
B)  Iran to Rome. 
C)  Bombay to Rome. 
D)  Beijing to Rome. 
E)  Xian to Rome.

Question 2

According to the text, ____________________ of the world trade is managed one way or another by MNCs.

Accepted Answer

A)  one-third 
B)  two-thirds 
C)  one-fourths 
D)  two-fourths 
E)  three-fourths

Question 3

B2B stands for:

Accepted Answer

A)  bubble-to-business 
B)  business-to-business 
C)  buyer-to-business 
D)  best-to-business 
E)  Best Buy-to-business

Question 4

As a company's market share in a number of countries reaches a certain point, it becomes important for the company to defend its position vis-à-vis local
Competition. This is an example of _____________________ orientation.

Accepted Answer

A)  geocentric 
B)  regiocentric 
C)  ethnocentric 
D)  egocentric 
E)  polycentric

Question 5

International product cycle theory explains that companies do not invest abroad
reactively once their foreign market position are threatened by local competitors.

Accepted Answer

A) True 
 B)False

Question 6

Triad regions of the world encompass North America, Western Europe and Africa.

Accepted Answer

A) True 
 B)False

Question 7

Explain the international product cycle theory. Be sure to describe the stages that
a product might pass through.

Accepted Answer

The answer of Explain the international product cycle theory. Be...

Question 8

Domestic marketing strategy is characterized as a strategy that is developed based on information about domestic customer needs and wants, economic, technological, and
Political environments at home, and ____________________.

Accepted Answer

A)  taxes 
B)  customer habits 
C)  geography 
D)  culture 
E)  industry trends

Question 9

When Nestle`, a Swiss food company, enjoys economies of scale by considering European, U.S., and Japanese markets together as its primary market it is using the
_________________________ argument.

Accepted Answer

A)  economies of scale 
B)  market expansion 
C)  market contraction 
D)  technology power 
E)  economies of scope

Question 10

Appropriability regime helps companies retain their _______________ advantage:

Accepted Answer

A)  dynamic 
B)  external 
C)  internal 
D)  social 
E)  technological

Question 11

Responding to changes in the market and competitive environments by moving forward in a ______________ manner waits for others to formulate strategies before
Making decisions.

Accepted Answer

A)  proactive 
B)  deductive 
C)  constructive 
D)  reactive 
E)  participative

Question 12

To encourage improved standards of living among workers, governments should encourage investment in ______________________ industries.

Accepted Answer

A)  high value added per worker 
B)  capital intensive 
C)  labor intensive 
D)  skill-intensive 
E)  strength-intensive

Question 13

One rule of the ___________________ theory of comparative advantage is that
that a capital-abundant country (e.g., the United States) tends to specialize in
capital-intensive industry and export capital-intensive products (personal computers)
and import labor-intensive products (desks).

Accepted Answer

The answer of One rule of the ___________________ theory of...

Question 14

____________ revolution has brought profound changes in the world.

Accepted Answer

A)  Wal-Mart 
B)  CNN 
C)  MTV 
D)  Internet 
E)  Shipping

Question 15

_____________________ consists of exports and imports between a country and the rest of the world and foreign production.

Accepted Answer

A)  Regional reach 
B)  Competition 
C)  International trade 
D)  International business 
E)  Regional investment

Question 16

The following statement characterizes which country's orientation to introducing products to their mass market: Developing and marketing products that not only
Conserve material and capital but also space to address their consumer's acute
Concern about space limitation.

Accepted Answer

A)  Japan. 
B)  Western Europe. 
C)  Mexico. 
D)  Canada. 
E)  United States.

Question 17

If a company were to standardize its product groups within a region (for instance, Western Europe), the company would be characterized as taking a ___________
Orientation to its planning activities.

Accepted Answer

A)  bicentric 
B)  polycentric 
C)  geocentric 
D)  concentric 
E)  regiocentric

Question 18

In global business, products have been traded across borders throughout recorded civilizations, extending back beyond the ________________ that once connected East with West.

Accepted Answer

A)  The Marco Polo Road 
B)  The Roman Road 
C)  The Pioneer Road 
D)  The International Road 
E)  The Silk Road

Question 19

Even if the United States is more efficient in the production of everything than China, both countries will benefit from their bilateral trade by specializing in what each
Country can produce relatively more efficiently. This statement is an example of
Which economic theory?

Accepted Answer

A)  relative cost advantage 
B)  supply and demand 
C)  concentric advantage 
D)  comparative advantage 
E)  constructive advantage

Question 20

The term global epitomizes both competitive pressure and the expanding market opportunities all over the world.

Accepted Answer

A) True 
 B)False

Exam 1: Globalization Imperative

The Silk Road once helped connect:

According to the text, ____________________ of the world trade is managed one way or another by MNCs.

B2B stands for:

As a company's market share in a number of countries reaches a certain point, it becomes important for the company to defend its position vis-à-vis local Competition. This is an example of _____________________ orientation.

International product cycle theory explains that companies do not invest abroad reactively once their foreign market position are threatened by local competitors.

Triad regions of the world encompass North America, Western Europe and Africa.

Explain the international product cycle theory. Be sure to describe the stages that a product might pass through.

Domestic marketing strategy is characterized as a strategy that is developed based on information about domestic customer needs and wants, economic, technological, and Political environments at home, and ____________________.

When Nestle`, a Swiss food company, enjoys economies of scale by considering European, U.S., and Japanese markets together as its primary market it is using the _________________________ argument.

Appropriability regime helps companies retain their _______________ advantage:

Responding to changes in the market and competitive environments by moving forward in a ______________ manner waits for others to formulate strategies before Making decisions.

To encourage improved standards of living among workers, governments should encourage investment in ______________________ industries.

One rule of the ___________________ theory of comparative advantage is that that a capital-abundant country (e.g., the United States) tends to specialize in capital-intensive industry and export capital-intensive products (personal computers) and import labor-intensive products (desks).

____________ revolution has brought profound changes in the world.

_____________________ consists of exports and imports between a country and the rest of the world and foreign production.

The following statement characterizes which country's orientation to introducing products to their mass market: Developing and marketing products that not only Conserve material and capital but also space to address their consumer's acute Concern about space limitation.

If a company were to standardize its product groups within a region (for instance, Western Europe) , the company would be characterized as taking a ___________ Orientation to its planning activities.

In global business, products have been traded across borders throughout recorded civilizations, extending back beyond the ________________ that once connected East with West.

Even if the United States is more efficient in the production of everything than China, both countries will benefit from their bilateral trade by specializing in what each Country can produce relatively more efficiently. This statement is an example of Which economic theory?

The term global epitomizes both competitive pressure and the expanding market opportunities all over the world.