Question 1

Trying to obtain sanctions against countries that tolerate product piracy would be an example of which of the following strategic options available to international
Marketers trying to stop product piracy?

Accepted Answer

A) joint ventures. 
B) lobbying activities. 
C) legal action. 
D) product policy options. 
E) communication options.

Question 2

The number one brand in the world in market value is IBM.

Accepted Answer

A) True 
 B)False

Question 3

All of the following are drivers that impact the composition of a firm's international product line EXCEPT:

Accepted Answer

A) customer service and warranty requirements. 
B) customer preferences. 
C) competitive climate. 
D) organizational structure. 
E) history.

Question 4

Pirated products tend to be of high quality.

Accepted Answer

A) True 
 B)False

Question 5

A ____________ is a name,term,sign,symbol,or combination of them which is intended to identify the goods and services of one seller or group of sellers and to
Differentiate them from those of competitors.

Accepted Answer

A) trademark 
B) patent 
C) signature 
D) figure 
E) brand

Question 6

Demand for premium quality services expands with increases in consumers' age.

Accepted Answer

A) True 
 B)False

Question 7

Euro Disney eventually becoming Disneyland is an example:

Accepted Answer

A) transparent forewarning. 
B) summary axing. 
C) fade-in/fade-out. 
D) pyramid focusing. 
E) parallel dimension.

Question 8

Family (umbrella)branding is a not hierarchy of brands that may use the company's
corporate brand.

Accepted Answer

A) True 
 B)False

Question 9

The __________________ procedure uses a product line as a listening post for the new foreign market to see what product items work best.

Accepted Answer

A) drop/add matrix 
B) ship and shop approach 
C) probing and learning approach 
D) seal and deal approach 
E) push down approach

Question 10

A ______________ is a name,term,sign,symbol,or combination of them which is
intended to identify the goods and services of one seller or group of sellers and to
differentiate them from those of competitors.

Accepted Answer

The answer of A ______________ is a name,term,sign,symbol,or combination of...

Question 11

With respect to product categories analyzed on the basis of sales turnover,a _____________ product is one where the product has most of its sales during limited
Times during the year.

Accepted Answer

A) core product 
B) cultural product 
C) niche item 
D) seasonal product 
E) filler product

Question 12

Deciding to move toward global branding is a difficult decision.This must often be considered with respect to the globalization versus localization issue.What are the questions that might be useful in reaching a decision as to pursue globalization over localization?

Accepted Answer

The answer of Deciding to move toward global branding is...

Question 13

With respect to a brand name changeover strategy,the _________________ strategy ties the new global brand name to the existing local brand name.After a transition
Period,the old name is dropped.

Accepted Answer

A) transparent forewarning 
B) summary axing 
C) fade-in/fade-out 
D) pyramid focusing 
E) parallel dimension

Question 14

_________________ is a system where a single banner brand is used worldwide, often with a sub-brand name,for almost the entire product mix of the company.

Accepted Answer

A) Domestic branding 
B) National branding 
C) Manufacturer's branding 
D) Store branding or private labeling 
E) Umbrella (corporate)branding

Question 15

In international marketing,trade barriers to service marketers tend to be much more
cumbersome than physical products.

Accepted Answer

A) True 
 B)False

Question 16

Intellectual property rights violations have been a major problem in China. Which of the following strategic options could be available to international marketers
In the area of product piracy?

Accepted Answer

A) customs. 
B) lobbying activities. 
C) legal action. 
D) product policy options. 
E) all of the above.

Question 17

Brand piracy might cause which outcomes?

Accepted Answer

A) revenue losses to the company 
B) price increases by the MNC to identify the goods as genuine 
C) better diffusion of the brand 
D) consumer danger from poor quality fakes 
E) both A and D

Question 18

Country-image stereotypes cannot hurt a company.

Accepted Answer

A) True 
 B)False

Question 19

A key strategic issue that appears on international marketers' agendas is whether there should be a ________________________.

Accepted Answer

A) national brand 
B) country brand 
C) regional brand 
D) local brand 
E) global brand

Question 20

The need for direct customer interface in providing services means that service providers must often have ____________________.

Accepted Answer

A) a warranty 
B) a command of the local language 
C) a local presence 
D) low profit expectation 
E) an inside government contact

Exam 11: Global Product Policy Decisions Ii: Marketing Products and Services

Trying to obtain sanctions against countries that tolerate product piracy would be an example of which of the following strategic options available to international Marketers trying to stop product piracy?

The number one brand in the world in market value is IBM.

All of the following are drivers that impact the composition of a firm's international product line EXCEPT:

Pirated products tend to be of high quality.

A ____________ is a name,term,sign,symbol,or combination of them which is intended to identify the goods and services of one seller or group of sellers and to Differentiate them from those of competitors.

Demand for premium quality services expands with increases in consumers' age.

Euro Disney eventually becoming Disneyland is an example:

Family (umbrella)branding is a not hierarchy of brands that may use the company's corporate brand.

The __________________ procedure uses a product line as a listening post for the new foreign market to see what product items work best.

A ______________ is a name,term,sign,symbol,or combination of them which is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.

With respect to product categories analyzed on the basis of sales turnover,a _____________ product is one where the product has most of its sales during limited Times during the year.

Deciding to move toward global branding is a difficult decision.This must often be considered with respect to the globalization versus localization issue.What are the questions that might be useful in reaching a decision as to pursue globalization over localization?

With respect to a brand name changeover strategy,the _________________ strategy ties the new global brand name to the existing local brand name.After a transition Period,the old name is dropped.

_________________ is a system where a single banner brand is used worldwide, often with a sub-brand name,for almost the entire product mix of the company.

In international marketing,trade barriers to service marketers tend to be much more cumbersome than physical products.

Intellectual property rights violations have been a major problem in China. Which of the following strategic options could be available to international marketers In the area of product piracy?

Brand piracy might cause which outcomes?

Country-image stereotypes cannot hurt a company.

A key strategic issue that appears on international marketers' agendas is whether there should be a ________________________.

The need for direct customer interface in providing services means that service providers must often have ____________________.