Question 1

With respect to product categories analyzed on the basis of sales turnover,a _____________ product is one where the product is only a small portion of the
Subsidiary's overall sales.These even might be "dead-weight" items.

Accepted Answer

A) core product 
B) cultural product 
C) niche item 
D) seasonal product 
E) filler product

Question 2

With respect to product categories analyzed on the basis of sales turnover,a _____________ product is one where the item represents the bulk of the subsidiary's
Sales volume.

Accepted Answer

A) core product 
B) cultural product 
C) niche item 
D) seasonal product 
E) filler product

Question 3

When international marketers warn consumers about the ramifications of accepting or buying counterfeit merchandise,this would be an example of which of the following
Strategic options available to international marketers trying to stop product piracy?

Accepted Answer

A) joint ventures. 
B) lobbying activities. 
C) legal action. 
D) product policy options. 
E) communication options.

Question 4

A major strength of global service firms is that their _________________.

Accepted Answer

A) local know-how 
B) global know-how 
C) regional know-how 
D) high-tech know-how 
E) political know-how

Question 5

A good place to start is to analyze each individual country's product portfolio on the basis of a sales turnover basis.Product lines can be categorized by all the following
Ways EXCEPT:

Accepted Answer

A) core products. 
B) cultural products. 
C) niche items. 
D) seasonal products. 
E) filler products.

Question 6

Blistex,a tiny U.S.company that makes primarily lip-care products,has a very limited range of product lines that are marketed to foreign markets.Blistex would
Probably choose which of the following strategies for entering foreign markets?

Accepted Answer

A) an extension of the domestic line. 
B) an extension of a joint venture or strategic alliance. 
C) a subset of the home market's product line. 
D) a mixture of local and nonlocal product lines. 
E) a completely localized product line.

Question 7

Country of origin (COO)effects depend on the product category.

Accepted Answer

A) True 
 B)False

Question 8

McDonald's golden arches are part of the famous brand.Which of the following elements best describes that element of the brand that should be protected (according
To the example provided)?

Accepted Answer

A) the name itself. 
B) visual imagery. 
C) the size of the logo. 
D) the slogan. 
E) the jingle.

Question 9

All of the following are questions that must be asked when building up and managing brand equity in a multinational setting EXCEPT:

Accepted Answer

A) How do we strike a balance between a global brand that shuns cultural barriers and one that allows for local requirements? 
B) What aspects of service are too expensive to be included in the brand warranty? 
C) What aspects of brand policy can be adapted to global use? 
D) Which brands are destined to become "global" mega-brands? 
E) How do you execute the changeover from a local to a global brand?

Exam 11: Global Product Policy Decisions Ii: Marketing Products and Services

With respect to product categories analyzed on the basis of sales turnover,a _____________ product is one where the product is only a small portion of the Subsidiary's overall sales.These even might be "dead-weight" items.

With respect to product categories analyzed on the basis of sales turnover,a _____________ product is one where the item represents the bulk of the subsidiary's Sales volume.

When international marketers warn consumers about the ramifications of accepting or buying counterfeit merchandise,this would be an example of which of the following Strategic options available to international marketers trying to stop product piracy?

A major strength of global service firms is that their _________________.

A good place to start is to analyze each individual country's product portfolio on the basis of a sales turnover basis.Product lines can be categorized by all the following Ways EXCEPT:

Blistex,a tiny U.S.company that makes primarily lip-care products,has a very limited range of product lines that are marketed to foreign markets.Blistex would Probably choose which of the following strategies for entering foreign markets?

Country of origin (COO)effects depend on the product category.

McDonald's golden arches are part of the famous brand.Which of the following elements best describes that element of the brand that should be protected (according To the example provided) ?

All of the following are questions that must be asked when building up and managing brand equity in a multinational setting EXCEPT: