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  3. Study Set
    Consumer Behavior Building Marketing Strategy
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    Exam 7: Group Influence on Consumer Behavior
  5. Question
    Which Type of Reference Group Influence Do Marketers Use When
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Which Type of Reference Group Influence Do Marketers Use When

Question 6

Question 6

Multiple Choice

Which type of reference group influence do marketers use when developing advertisements?


A) informational
B) normative
C) identification
D) A and B
E) A, B, and C

Correct Answer:

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