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    Business
  3. Study Set
    Consumer Behavior Building Marketing Strategy
  4. Exam
    Exam 7: Group Influence on Consumer Behavior
  5. Question
    For Which Product Category Would a Reference Group's Influence Be
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For Which Product Category Would a Reference Group's Influence Be

Question 11

Question 11

Multiple Choice

For which product category would a reference group's influence be strongest?


A) vitamins
B) toilet tissue
C) running shoes
D) insurance
E) clothes washer

Correct Answer:

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