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  3. Study Set
    Consumer Behavior Building Marketing Strategy
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    Exam 7: Group Influence on Consumer Behavior
  5. Question
    Which Type of Reference Group Influence Occurs When an Individual
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Which Type of Reference Group Influence Occurs When an Individual

Question 3

Question 3

Multiple Choice

Which type of reference group influence occurs when an individual fulfills group expectations to gain a direct reward or to avoid a sanction?


A) informational
B) normative
C) identification
D) transient
E) permanent

Correct Answer:

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