Question 1

________ is the error due to the particular sample selected being an imperfect representation of the population of interest.It may be defined as the variation between the true mean value for the sample and the true mean value of the population.

Accepted Answer

A)  Non-response error 
B)  Random sampling error 
C)  Response error 
D)  Non-sampling error

Question 2

A useful approach for managing a project is the critical path method (CPM),which involves dividing the research project into component activities,determining the sequence of these activities,and estimating the time required for each activity.

Accepted Answer

A) True 
 B)False

Question 3

The research design suitable for one country may not be suitable in another country.

Accepted Answer

A) True 
 B)False

Question 4

Which statement is not true about research design?

Accepted Answer

A)  Research design specifies the measurement and scaling procedures. 
B)  Research design is a framework for conducting the marketing research project. 
C)  Research design is undertaken before developing the approach to the problem. 
D)  Research design is undertaken after the marketing research problem is defined.

Question 5

A longitudinal design differs from a cross-sectional design in that the sample or samples remain the same over time.

Accepted Answer

A) True 
 B)False

Question 6

Specifying the format of the marketing research proposal is one of the components involved in research design.

Accepted Answer

A) True 
 B)False

Question 7

The variation between the population defined by the researcher and the population as implied by the sampling frame (list)used is ________.

Accepted Answer

A)  sampling frame error 
B)  recording error 
C)  questioning error 
D)  unwillingness error

Question 8

According to your text,non-representativeness in panels may arise because of all of the following except ________.

Accepted Answer

A)  mortality 
B)  refusal to cooperate 
C)  respondent intelligence 
D)  payment

Question 9

According to the text,the combination of research designs employed depends on the nature of the results desired.

Accepted Answer

A) True 
 B)False

Question 10

Specifying the measurement and scaling procedures is one of the components involved in research design.

Accepted Answer

A) True 
 B)False

Question 11

________ is the variation between the true mean value in the population of the variable of interest and the observed mean value obtained in the marketing research project.

Accepted Answer

A)  Total error 
B)  Cheating error 
C)  Measurement error 
D)  Recording error

Question 12

The ________ section of the marketing research proposal should discuss how the data will be collected and who will collect it.The ________ section of the proposal discusses the kind of data analysis that will be conducted and how the results will be interpreted.

Accepted Answer

A)  fieldwork/data collection;data analysis 
B)  appendices;data analysis 
C)  fieldwork/data collection;reporting 
D)  research design;data analysis

Question 13

The objective of exploratory research is to explore or search through a problem or situation to provide insights and understanding (Table 3.2 in the text).

Accepted Answer

A) True 
 B)False

Question 14

________ is a type of non-sampling error arising from respondents who do respond but give inaccurate answers,or their answers are mis-recorded or mis-analyzed.It may be defined as the variation between the true mean value of the variable in the net sample and the observed mean value obtained in the marketing research project.

Accepted Answer

A)  Response error 
B)  Non-sampling error 
C)  Non-response error 
D)  Random sampling error

Question 15

Descriptive research is conducted for all of the following reasons except ________.

Accepted Answer

A)  to describe the characteristics of relevant groups,such as consumers,salespeople,organizations,or market areas 
B)  to understand which variables are the cause and which variables are the effect of a phenomenon 
C)  to determine the degree to which marketing variables are associated 
D)  to determine the perceptions of product characteristics

Question 16

Cross-sectional designs involve the collection of information from any given sample of population elements only once.

Accepted Answer

A) True 
 B)False

Question 17

________ are errors that can be attributed to sources other than sampling,and they can be random or nonrandom.

Accepted Answer

A)  Non-response error 
B)  Non-sampling error 
C)  Response error 
D)  Random sampling error

Question 18

Compare and contrast the exploratory,descriptive,and causal research designs (Table 3.2 in the text).

Accepted Answer

The answer of Compare and contrast the exploratory,descriptive,and causal research...

Question 19

In single cross-sectional designs,there are two or more samples of respondents,and information from each sample is obtained only once.

Accepted Answer

A) True 
 B)False

Question 20

Marketing managers continually make decisions based on assumed causal relationships.Because these assumptions may be justifiable,the validity of the causal relationships need not be examined via formal research.

Accepted Answer

A) True 
 B)False

Exam 3: Research Design

________ is the error due to the particular sample selected being an imperfect representation of the population of interest.It may be defined as the variation between the true mean value for the sample and the true mean value of the population.

A useful approach for managing a project is the critical path method (CPM),which involves dividing the research project into component activities,determining the sequence of these activities,and estimating the time required for each activity.

The research design suitable for one country may not be suitable in another country.

Which statement is not true about research design?

A longitudinal design differs from a cross-sectional design in that the sample or samples remain the same over time.

Specifying the format of the marketing research proposal is one of the components involved in research design.

The variation between the population defined by the researcher and the population as implied by the sampling frame (list) used is ________.

According to your text,non-representativeness in panels may arise because of all of the following except ________.

According to the text,the combination of research designs employed depends on the nature of the results desired.

Specifying the measurement and scaling procedures is one of the components involved in research design.

________ is the variation between the true mean value in the population of the variable of interest and the observed mean value obtained in the marketing research project.

The section of the marketing research proposal should discuss how the data will be collected and who will collect it.The section of the proposal discusses the kind of data analysis that will be conducted and how the results will be interpreted.

The objective of exploratory research is to explore or search through a problem or situation to provide insights and understanding (Table 3.2 in the text).

Descriptive research is conducted for all of the following reasons except ________.

Cross-sectional designs involve the collection of information from any given sample of population elements only once.

________ are errors that can be attributed to sources other than sampling,and they can be random or nonrandom.

Compare and contrast the exploratory,descriptive,and causal research designs (Table 3.2 in the text).

In single cross-sectional designs,there are two or more samples of respondents,and information from each sample is obtained only once.

Marketing managers continually make decisions based on assumed causal relationships.Because these assumptions may be justifiable,the validity of the causal relationships need not be examined via formal research.