Multiple Choice
________ is a type of non-sampling error arising from respondents who do respond but give inaccurate answers,or their answers are mis-recorded or mis-analyzed.It may be defined as the variation between the true mean value of the variable in the net sample and the observed mean value obtained in the marketing research project.
A) Response error
B) Non-sampling error
C) Non-response error
D) Random sampling error
Correct Answer:
Verified
Correct Answer:
Verified
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