Question 1

Which kind of research involves systematically coding and measuring media content?

Accepted Answer

A) Experiments 
B) Focus group interviews 
C) Surveys 
D) Content analysis 
E) Political economy

Question 2

Why might it be important for academic researchers to make the results of their work accessible to people outside of their disciplines and outside of academia?

Accepted Answer

The answer of Why might it be important for academic...

Question 3

Which of the following is not one of the four steps identified as part of the social learning theory process?

Accepted Answer

A) Retention 
B) Motivation 
C) Attention 
D) Motor reproduction 
E) Cultivation

Question 4

In social science research, the ________________________ group serves as a basis for comparison with the experimental group.

Accepted Answer

The answer of In social science research, the ________________________ group...

Question 5

Researchers' negative definition of the kind of propaganda used by various governments during World War I was ______.

Accepted Answer

A) "the opinions of various political groups and candidates for political office" 
B) "the control of military communication through the use of secret codes" 
C) "the use of reliable and truthful information in an honest discussion of national policy" 
D) "partisan appeal based on half-truths and devious manipulation of communication channels" 
E) "the public's ability to set the agenda of those holding office or other form of power through communication"

Question 6

A mass media effects researcher might choose an experiment approach if he or she has ______.

Accepted Answer

A) a desire to get results that reflect some truth about a large population 
B) a desire to find out if two variables are related in some undetermined way 
C) a desire to try to show a cause-effect relationship between two variables 
D) a desire to study a large population 
E) the ability to study a large population and see how it changes over time

Question 7

Which kind of research method reveals correlations between two variables?

Accepted Answer

A) Content analysis 
B) Experiment 
C) Political economy 
D) Focus group interviews 
E) Survey

Question 8

The hypodermic-needle research model might be considered the opposite of which research model?

Accepted Answer

A) The agenda-setting model 
B) The minimal-effects model 
C) The uses and gratifications model 
D) The survey model 
E) The textual analysis model

Question 9

The cultivation effect (also known as "mean world" syndrome) argues that ______.

Accepted Answer

A) the more television people watch, the meaner they become 
B) people who watch more television believe they are more likely to become victims of crime or violence than they actually are 
C) people who consider television watching an "uncultured" activity are more likely to believe most people are violent 
D) people who watch violent television will become more violent 
E) None of the options is correct.

Question 10

An example of Carey's description of communication as culture might be seen in ______.

Accepted Answer

A) people gathering in meeting houses to talk about issues like free speech 
B) the way a message goes simply from sender to receiver 
C) the attempts to repair and transform society through adjusted narratives and symbols following the Civil Rights protests of the 1950s and 1960s 
D) how culture disconnects from the communication of a period in time 
E) All of the options are correct.

Question 11

If someone has never been the victim of a violent crime and lives in an area that has very low rates of violent crime, yet still feels he or she is at a high level or risk for such crimes after watching a lot of Law & Order, this might be an example of ______.

Accepted Answer

A) the cultivation effect 
B) agenda-setting 
C) political economy 
D) textual analysis 
E) audience studies

Question 12

Explain the process of social learning theory as it relates to media violence and aggression.Conversely, provide an example that suggests there isn't a social learning link between media violence and aggression.

Accepted Answer

The answer of Explain the process of social learning theory...

Question 13

Use the following to answer questions:
Matching
Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all.
-The results of this kind of research method are usually generalizable to a larger population.

Accepted Answer

A) Agenda-setting 
B) Cultivation effect 
C) Content analysis 
D) Experiment 
E) Survey

Question 14

Walter Lippmann's Public Opinion is considered by many academics to be "the founding book in American media studies."

Accepted Answer

A) True 
 B)False

Question 15

Use the following to answer questions:
Matching
Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all.
-This kind of research method reveals correlations between two variables.

Accepted Answer

A) Agenda-setting 
B) Cultivation effect 
C) Content analysis 
D) Experiment 
E) Survey

Question 16

Textual analysis is able to demonstrate the effects of the media on audiences.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is not a legitimate technique for gathering quality research data?

Accepted Answer

A) Surveys 
B) Content analysis 
C) Textual analysis 
D) Online question of the day polls 
E) Laboratory experiments

Question 18

Jürgen Habermas's theory of the public sphere was about the need for global cooperation with public projects.

Accepted Answer

A) True 
 B)False

Question 19

While new communication technologies like the Internet might offer new opportunities for people to participate in Habermas's public sphere, explain how his concerns about how the mass media might harm democracy might be influenced by the Internet.

Accepted Answer

The answer of While new communication technologies like the Internet...

Question 20

Media effects research first emerged because of concerns about television violence.

Accepted Answer

A) True 
 B)False

Exam 15: Media Effects and Cultural Approaches to Research

Which kind of research involves systematically coding and measuring media content?

Why might it be important for academic researchers to make the results of their work accessible to people outside of their disciplines and outside of academia?

Which of the following is not one of the four steps identified as part of the social learning theory process?

In social science research, the ________________________ group serves as a basis for comparison with the experimental group.

Researchers' negative definition of the kind of propaganda used by various governments during World War I was ______.

A mass media effects researcher might choose an experiment approach if he or she has ______.

Which kind of research method reveals correlations between two variables?

The hypodermic-needle research model might be considered the opposite of which research model?

The cultivation effect (also known as "mean world" syndrome) argues that ______.

An example of Carey's description of communication as culture might be seen in ______.

If someone has never been the victim of a violent crime and lives in an area that has very low rates of violent crime, yet still feels he or she is at a high level or risk for such crimes after watching a lot of Law & Order, this might be an example of ______.

Explain the process of social learning theory as it relates to media violence and aggression.Conversely, provide an example that suggests there isn't a social learning link between media violence and aggression.

Use the following to answer questions: Matching Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all. -The results of this kind of research method are usually generalizable to a larger population.

Walter Lippmann's Public Opinion is considered by many academics to be "the founding book in American media studies."

Use the following to answer questions: Matching Selecting from the following list of terms, match the description with the associated research method.Some terms may be used more than once or not at all. -This kind of research method reveals correlations between two variables.

Textual analysis is able to demonstrate the effects of the media on audiences.

Which of the following is not a legitimate technique for gathering quality research data?

Jürgen Habermas's theory of the public sphere was about the need for global cooperation with public projects.

While new communication technologies like the Internet might offer new opportunities for people to participate in Habermas's public sphere, explain how his concerns about how the mass media might harm democracy might be influenced by the Internet.

Media effects research first emerged because of concerns about television violence.