Question 1

The movement toward business deregulation started during the presidency of Ronald Reagan (1981-1989).

Accepted Answer

A) True 
 B)False  False

Question 2

Because of the rise of specialization, people under eighteen and women over thirty-five have more cable television shows targeted at them.

Accepted Answer

A) True 
 B)False  True

Question 3

Apple is now the largest e-commerce site in the world.

Accepted Answer

A) True 
 B)False  False

Question 4

The 1996 Telecommunications Act ______.

Accepted Answer

A)  placed limits on cable company rate increases
B)  allowed telephone companies to enter the TV and radio business
C)  allowed a company in the Top 20 market to own a newspaper and a TV station, as long as there were at least eight TV stations in the market
D)  used regulation to guard against ownership concentration
E)  None of the above options is correct.

Question 5

Synergy typically refers to the promotion and sale of different versions of a media product across the various subsidiaries of a media conglomerate.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is not a statement that describes the modern concept of hegemony?

Accepted Answer

A)  Hegemony is a good tool for encouraging conversation and debate.
B)  Hegemony was a technique recommended by modern public relations founder Edward Bernays as a way to control public opinion.
C)  Hegemony's qualities are often defined or reinforced by narratives, or stories, told in various media forms including books, movies, and television.
D)  Hegemony tends to portray the social, economic, and political status quo as normal and natural ways to see the world.
E)  Hegemony tends to repel self-scrutiny or critical examination.

Question 7

In 2006, Disney CEO Robert Iger merged the company with ______.

Accepted Answer

A)  Pixar
B)  ABC
C)  CBS
D)  Viacom
E)  Google

Question 8

If the first half of the twentieth century was part of the Industrial Age, the shift away from manufacturing jobs starting in the 1950s led to a period often known as the ______.

Accepted Answer

A)  Monopolistic Age
B)  Information Age
C)  Cultural Imperialism Age
D)  MTV Age
E)  New Ice Age

Question 9

How might diversification be used to skirt antitrust laws?

Accepted Answer

A)  Employing minorities tends to make regulators happy and reluctant to target companies.
B)  It gets local communities to issue licensed monopolies, such as is the case with many local cable companies that are often the only cable company allowed to operate in a local community.
C)  By buying up lots of different media products, a company can avoid the appearance of monopolizing any one product, yet still be large enough that it only really competes with a handful of other similar companies.
D)  A company avoids U.S.antitrust laws by buying up media companies around the world.
E)  None of the options is correct.

Question 10

Disney owns the television network ABC.

Accepted Answer

A) True 
 B)False

Question 11

How do global and specialized markets factor into today's media economy?

Accepted Answer

The answer of How do global and specialized markets factor...

Question 12

The idea of common sense sounds like it should be a good thing.How might the way the concept is often used be bad for democracy?

Accepted Answer

The answer of The idea of common sense sounds like...

Question 13

The success of Snow White, Fantasia, and Pinocchio propelled the Disney Company to major studio status.

Accepted Answer

A) True 
 B)False

Question 14

A radio company collecting advertising revenue is an example of direct payment.

Accepted Answer

A) True 
 B)False

Question 15

The deregulation movement returned media economics to nineteenth-century principles.

Accepted Answer

A) True 
 B)False

Question 16

What purpose does it serve for politicians and powerful media companies to provide "common-sense" narratives to the public?

Accepted Answer

The answer of What purpose does it serve for politicians...

Question 17

The purpose of the 1950 Celler-Kefauver Act was to limit corporate mergers and joint ventures that reduced competition.

Accepted Answer

A) True 
 B)False

Question 18

Use the following to answer questions:
Matching
Match the federal laws with their effects.
-Sherman Antitrust Act

Accepted Answer

A)  Permitted telephone companies entry into the TV business
B)  Broke up the Standard Oil Company
C)  Limited anticompetitive mergers
D)  Allowed dealers to sell competing products

Question 19

The transition to an information economy was characterized by ______.

Accepted Answer

A)  an increasingly centralized and permanent workforce
B)  intense product rivalry between one country and another
C)  an emphasis on mass rather than niche markets
D)  concentrated ownership in nearly every media sector
E)  the ever-increasing power of labor union movements

Question 20

The general trend of deregulation made significant changes to the media landscape.Explain the idea behind deregulation and the major media marketplace changes that followed.

Accepted Answer

The answer of The general trend of deregulation made significant...

Exam 13: Media Economics and the Global Marketplace

The movement toward business deregulation started during the presidency of Ronald Reagan (1981-1989).

Because of the rise of specialization, people under eighteen and women over thirty-five have more cable television shows targeted at them.

Apple is now the largest e-commerce site in the world.

The 1996 Telecommunications Act ______.

Synergy typically refers to the promotion and sale of different versions of a media product across the various subsidiaries of a media conglomerate.

Which of the following is not a statement that describes the modern concept of hegemony?

In 2006, Disney CEO Robert Iger merged the company with ______.

If the first half of the twentieth century was part of the Industrial Age, the shift away from manufacturing jobs starting in the 1950s led to a period often known as the ______.

How might diversification be used to skirt antitrust laws?

Disney owns the television network ABC.

How do global and specialized markets factor into today's media economy?

The idea of common sense sounds like it should be a good thing.How might the way the concept is often used be bad for democracy?

The success of Snow White, Fantasia, and Pinocchio propelled the Disney Company to major studio status.

A radio company collecting advertising revenue is an example of direct payment.

The deregulation movement returned media economics to nineteenth-century principles.

What purpose does it serve for politicians and powerful media companies to provide "common-sense" narratives to the public?

The purpose of the 1950 Celler-Kefauver Act was to limit corporate mergers and joint ventures that reduced competition.

Use the following to answer questions: Matching Match the federal laws with their effects. -Sherman Antitrust Act

The transition to an information economy was characterized by ______.

The general trend of deregulation made significant changes to the media landscape.Explain the idea behind deregulation and the major media marketplace changes that followed.