Question 1

Which of the following is a limitation of conflict theory on the issue of elite control of media?

Accepted Answer

A) News agencies may rely heavily on government and corporate sources but this does not stop journalistic criticism. 
B) There are few examples of mainstream journalists who oppose official viewpoints. 
C) Journalists are almost always exposed to flak. 
D) Conflict theory neglects the socializing function of mass media.

Question 2

Damien strongly believes that media support the interests of the elite.Which theory do his ideas reflect?

Accepted Answer

A) social constructionism 
B) ethnomethodology 
C) conflict theory 
D) symbolic interactionism

Question 3

Jean decides to find an alternative source to run her exposé on the Apex Mine and, once published, both she and the magazine that published the story come under attack by publicists for the mine, who try to discredit her and the magazine.What is this process known as?

Accepted Answer

A) advertising 
B) focusing 
C) sourcing 
D) flak

Question 4

Which of the following best summarizes the way that black women have been portrayed in mainstream media?

Accepted Answer

A) Their portrayal has narrowed over time. 
B) Their portrayal has remained the same over time. 
C) Their portrayal has been consistently negative. 
D) Their portrayal has been contested by alternative portrayals.

Question 5

Which of the following is one of the major factors in the rise of mass media?

Accepted Answer

A) the technological revolution 
B) capitalist industrialization 
C) human rights movements 
D) social networking websites

Question 6

The Internet penetration rate in Canada is second only to that of the United States.

Accepted Answer

A) True 
 B)False

Question 7

The invention of the cellphone predates the creation of the World Wide Web.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following means of communication is increasingly less feasible due to Canada's size and complexity?

Accepted Answer

A) print media 
B) face-to-face interaction 
C) interactive computer technology 
D) simultaneous media channels

Question 9

In Andrea Press and Elizabeth Cole's study of attitudes toward abortion, which of the following groups had the most consistently cohesive views?

Accepted Answer

A) pro-life women from all classes 
B) pro-choice middle-class women 
C) pro-choice working-class women who thought of themselves as working class 
D) pro-choice working-class women who aspired to the middle class

Question 10

What is media convergence? Why is it taking place?

Accepted Answer

The answer of What is media convergence? Why is it...

Question 11

Which of the following made possible the coordination of time and the establishment of just six time zones across Canada?

Accepted Answer

A) the telegraph 
B) the newspaper 
C) the radio 
D) the television

Question 12

Mass media provides Canadians with various television dramas that devote attention to crime, criminals, police, and the law.By producing so many shows in this genre, what function of media are broadcasters engaging?

Accepted Answer

A) conflict suppression 
B) socialization 
C) coordination 
D) social control

Question 13

Olivia is planning to research the various ways that people decipher the hit television series Dexter (2006).As a cultural studies expert, which of the following research techniques should she use to find out how people interpret the show?

Accepted Answer

A) survey questionnaires and network viewing rates 
B) historical documents from similar shows and observation 
C) in-depth interviews and participant observation 
D) focus groups and opinion polls

Question 14

Michael is planning to run for mayor of his city, and he has been avidly consuming old television footage from the Kennedy-Nixon presidential debate in 1960.Michael is determined to use television media as effectively as Kennedy did.Whose services should he seek out for this plan?

Accepted Answer

A) image consultants 
B) public opinion pollsters 
C) focus groups 
D) policy analysts

Question 15

The Renaissance was a scholarly and artistic revival that began in the United States around 1850 and subsequently spread to the rest of the Americas.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following groups is the most likely to watch a television program, talk on the phone, eat, read a magazine, and play with a pet simultaneously?

Accepted Answer

A) preschool children 
B) youth 
C) middle-aged people 
D) seniors

Question 17

Sandra is convinced that mass media is nothing but a profit-generating machine controlled by the elite.Which theory do her ideas reflect?

Accepted Answer

A) social constructionism 
B) postmodernism 
C) symbolic interactionism 
D) conflict theory

Question 18

According to the text, what term is used to describe the process that is utilized on the Internet whereby companies offer small enticements to encourage viewers to "click through to a goal"?

Accepted Answer

A) sparking 
B) phishing 
C) web herding 
D) bottom-up influencing

Question 19

According to the textbook, what is the largest media giant in Canada, based on revenue?

Accepted Answer

A) Rogers Communications Inc. 
B) Shaw Communications Inc. 
C) Quebecor Inc. 
D) BCE

Question 20

What media corporation has been criticized for using its considerable power to launch "Fox News North" and promote right-wing ideological interests?

Accepted Answer

A) Shaw Communications Inc. 
B) Rogers Communications Inc. 
C) Quebecor Inc. 
D) CTVglobemedia Inc.

Exam 18: Mass Media and Mass Communication

Which of the following is a limitation of conflict theory on the issue of elite control of media?

Damien strongly believes that media support the interests of the elite.Which theory do his ideas reflect?

Jean decides to find an alternative source to run her exposé on the Apex Mine and, once published, both she and the magazine that published the story come under attack by publicists for the mine, who try to discredit her and the magazine.What is this process known as?

Which of the following best summarizes the way that black women have been portrayed in mainstream media?

Which of the following is one of the major factors in the rise of mass media?

The Internet penetration rate in Canada is second only to that of the United States.

The invention of the cellphone predates the creation of the World Wide Web.

Which of the following means of communication is increasingly less feasible due to Canada's size and complexity?

In Andrea Press and Elizabeth Cole's study of attitudes toward abortion, which of the following groups had the most consistently cohesive views?

What is media convergence? Why is it taking place?

Which of the following made possible the coordination of time and the establishment of just six time zones across Canada?

Mass media provides Canadians with various television dramas that devote attention to crime, criminals, police, and the law.By producing so many shows in this genre, what function of media are broadcasters engaging?

Olivia is planning to research the various ways that people decipher the hit television series Dexter (2006) .As a cultural studies expert, which of the following research techniques should she use to find out how people interpret the show?

Michael is planning to run for mayor of his city, and he has been avidly consuming old television footage from the Kennedy-Nixon presidential debate in 1960.Michael is determined to use television media as effectively as Kennedy did.Whose services should he seek out for this plan?

The Renaissance was a scholarly and artistic revival that began in the United States around 1850 and subsequently spread to the rest of the Americas.

Which of the following groups is the most likely to watch a television program, talk on the phone, eat, read a magazine, and play with a pet simultaneously?

Sandra is convinced that mass media is nothing but a profit-generating machine controlled by the elite.Which theory do her ideas reflect?

According to the text, what term is used to describe the process that is utilized on the Internet whereby companies offer small enticements to encourage viewers to "click through to a goal"?

According to the textbook, what is the largest media giant in Canada, based on revenue?

What media corporation has been criticized for using its considerable power to launch "Fox News North" and promote right-wing ideological interests?