Question 1

Which of the following terms is used to signify the fact that humans now live in a world dominated by mass media?

Accepted Answer

A) the Internet era 
B) the global village 
C) the electronic connection 
D) the World Wide Web

Question 2

In their study of attitudes toward abortion, how did Andrea Press and Elizabeth Cole characterize most of the responses?

Accepted Answer

A) as mainly pro-life 
B) as confrontational 
C) as uninformed 
D) as contradictory

Question 3

According to the textbook, what is the potential effect of the Internet on the mass media for those able to access it?

Accepted Answer

A) The Internet can make mass media more democratic. 
B) The Internet can make mass media free of user-pay costs. 
C) The Internet can make mass media more partisan. 
D) The Internet can make mass media more flexible.

Question 4

What do we call the practice of a single corporation controlling production and distribution of various products across a number of fields?

Accepted Answer

A) horizontal integration 
B) vertical integration 
C) socioeconomic integration 
D) productive integration

Question 5

Through Canadian-controlled radio and television, the government ensures that Canadians have access to important national issues, values, and culture.In this situation, what function of media is the government engaging?

Accepted Answer

A) entertainment 
B) socialization 
C) coordination 
D) social control

Question 6

How is mass media communication typically accomplished?

Accepted Answer

A) through one-way channels 
B) through two-way channels 
C) through complex channels 
D) through omni-directional channels

Question 7

Recent public opinion polls demonstrate that provincial premier candidate Edmund is falling behind in the polls.In order to boost his ratings, he directs his campaign manager to create commercials that show his opponent as unable to manage getting her children organized for school, much less being able to organize a provincial government.What is Edmund engaging in?

Accepted Answer

A) conflict media 
B) negative advertising 
C) destructive promotion 
D) impression management

Question 8

News agencies rely heavily upon official press releases, news conferences, and interviews organized by large corporations and government agencies.Both routinely slant information to reflect upon themselves favourably.What is this process known as?

Accepted Answer

A) advertising 
B) focusing 
C) sourcing 
D) flak

Question 9

Todd is really upset by the messages he is interpreting from prime-time television.According to the textbook, what action could he take that will effectively interrupt or stop the messages he receives?

Accepted Answer

A) He can lobby against the major television networks to get content changed. 
B) He can write letters to the newspapers about his concerns. 
C) He can stop watching prime-time television. 
D) He can work for political campaigns where people agree with his stance.

Question 10

Maria can now watch live television on her new Android phone, as well as play music and film her friends.What is Maria engaging in with this technology?

Accepted Answer

A) narrowcasting 
B) vertical integration 
C) horizontal integration 
D) media convergence

Question 11

What body is charged with overseeing Canada's broadcasting and telecommunications systems?

Accepted Answer

A) the Canadian Radio-television and Telecommunications Commission 
B) the Canadian Broadcasting Commission 
C) the Canadian Council on Public Media 
D) the Canadian Radio and Telecommunications Council

Question 12

Mainstream news sources and outlets always act like the "lap dogs" of the powerful because of media conglomeration.

Accepted Answer

A) True 
 B)False

Question 13

Regan has studied media and believes that people are active participants who interpret the ideas and information conveyed in media and then act on it if that seems personally appropriate.Which of the following approaches are Regan's views in line with?

Accepted Answer

A) cultural studies 
B) conflict theory 
C) functionalism 
D) social deconstructionism

Question 14

What year did the first television broadcast occur in Canada?

Accepted Answer

A) 1921 
B) 1931 
C) 1941 
D) 1951

Question 15

What do we call information that is transmitted from a single source to a large impersonal audience?

Accepted Answer

A) remote communication 
B) indirect communication 
C) disconnected media 
D) mass media

Question 16

How do mass media promote inequalities in society?

Accepted Answer

A) by delivering content that normalizes inequality and makes it acceptable 
B) by brainwashing people into thinking that inequality is good and equality is bad 
C) by teaching that violent behaviour and aggression are desirable 
D) by socializing people to not care what happens to humankind

Question 17

What is the two-step flow of communication?

Accepted Answer

The answer of What is the two-step flow of communication?...

Question 18

Award-winning journalist Jean Collins has factual information that a local mining corporation has been exceeding allowable Canadian standards for environmental pollution.Despite the story's excellent sources and factual accounts, the newspaper's editor pulls the story before it has run.According to Herman and Chomsky, why would the editor most likely have refused to publish the story?

Accepted Answer

A) because newspapers generally do not publish stories that are political in content 
B) because the facts cannot be checked appropriately for accuracy 
C) because the corporation likely contributes a lot of advertising revenues to the paper 
D) because the corporation will sue the newspaper

Question 19

How do mass media influence the way audiences think about the world?

Accepted Answer

The answer of How do mass media influence the way...

Question 20

British sociologist Stuart Hall believes that people are not empty vessels into which the media pour a defined assortment of beliefs, values, and ideas.Rather, audience members take an active role in consuming the products of the mass media.

Accepted Answer