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    Consumer Behaviour Study Set 1
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    Exam 8: Social influences on consumer behaviour
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    Researchers Have Found a Negative Relationship Between the Intensity of Fear
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Researchers Have Found a Negative Relationship Between the Intensity of Fear

Question 137

Question 137

True/False

Researchers have found a negative relationship between the intensity of fear appeals and their ability to persuade, meaning that strong fear appeals tend to be less effective than mild fear appeals.

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