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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 8: Social influences on consumer behaviour
  5. Question
    _____ Is the Process by Which One Person Informally Influences
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_____ Is the Process by Which One Person Informally Influences

Question 133

Question 133

Multiple Choice

_____ is the process by which one person informally influences the actions or attitudes of others without commercial motives.


A) Advertisement
B) Promotion
C) Opinion leadership
D) Sales

Correct Answer:

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