In Order for Reference Groups to Be Able to Encourage

In order for reference groups to be able to encourage conformity, a reference group must be able to accomplish all of the following except:

A) inform or make the individual aware of a specific product or brand.
B) legitimise the decision to use the same products as the group.
C) provide the individual with the opportunity to compare his or her own thinking with the attitudes and behaviours of others within the group.
D) influence the individual to adopt attitudes and behaviours that are unique.

Correct Answer:

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