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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 2: Market segmentation: segmenting, targeting and positioning for diverse
  5. Question
    Geodemographic Segmentation Is Most Useful When Advertisers' Best Prospects (In
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Geodemographic Segmentation Is Most Useful When Advertisers' Best Prospects (In

Question 76

Question 76

True/False

Geodemographic segmentation is most useful when advertisers' best prospects (in terms of affluence, available time, goals and interests) can be isolated in terms of where they live.

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