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  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 2: Market segmentation: segmenting, targeting and positioning for diverse
  5. Question
    Groups of Individuals Born During the Same Period of Time
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Groups of Individuals Born During the Same Period of Time

Question 79

Question 79

Multiple Choice

Groups of individuals born during the same period of time who grow and travel through life together, experiencing similar events as they grow up are called:


A) consumer cohorts.
B) baby boomers.
C) market segments.
D) none of the above.

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