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  2. Topic
    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 2: Market segmentation: segmenting, targeting and positioning for diverse
  5. Question
    User-Related Segmentation Is a Popular and Effective Form of Segmentation
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User-Related Segmentation Is a Popular and Effective Form of Segmentation

Question 74

Question 74

True/False

User-related segmentation is a popular and effective form of segmentation that categorises consumers in terms of their personality traits and characteristics.

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