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    Exam 21: Implementing Interactive and Multi-Channel Marketing
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    Internet-Enabled Software Allows American Airlines to Change Their Prices in Real
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Internet-Enabled Software Allows American Airlines to Change Their Prices in Real

Question 199

Question 199

Multiple Choice

Internet-enabled software allows American Airlines to change their prices in real time in response to supply and demand conditions.This is an example of the fifth reason why consumers buy and shop online.


A) convenience
B) choice
C) cost
D) customization
E) control

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