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Internet-Enabled Promotional Strategy That Encourages Individuals to Forward Marketer-Initiated Messages

Question 196

Multiple Choice

Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail,social networking,and blogs is referred to as __________.


A) buzz marketing
B) customerization
C) viral marketing
D) "liking"
E) permission marketing

Correct Answer:

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