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Harris Interactive,a Large U

Question 63

Multiple Choice

Harris Interactive,a large U.S.research firm,has identified six distinct online consumer lifestyle segments: (1) click-and mortar; (2) __________; (3) brand loyalists; (4) time-sensitive materialists; (5) hooked,online and single;and (6) e-bivalent newbies.


A) drifting surfers
B) desktop veterans
C) hunter-gatherers
D) media movers
E) digital collaborators

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