Question 1

Trey sells consumer electronics.He knows his customers weigh the costs versus the benefits associated with the different options available.He decides which products to offer and what prices to charge based on the way his customers think.Trey operates as if he were in the __________ era.

Accepted Answer

A)  production-oriented 
B)  sales-oriented 
C)  market-oriented 
D)  value-based marketing 
E)  retailing-oriented

Question 2

Jean-Pierre is a wine distributor in the United States representing primarily European vintners (wine producers).He knows his potential market is every wine drinker in the United States,but he has limited resources to market his products.Using the ideas presented in the text,what should Jean-Pierre do as a first step when developing his marketing plan?

Accepted Answer

The answer of Jean-Pierre is a wine distributor in the...

Question 3

The manager of a restaurant supply company determined prices by adding a standard markup to her costs.What might the manager be missing when it comes to effective pricing decisions?

Accepted Answer

The answer of The manager of a restaurant supply company...

Question 4

The idea that a good product will sell itself is associated with the __________ era of marketing.

Accepted Answer

A)  production-oriented 
B)  sales-oriented 
C)  market-oriented 
D)  value-based marketing 
E)  retailing-oriented

Question 5

UPS,FedEx,DHL,and other shipping companies support other firms' __________ marketing goals.

Accepted Answer

A)  supply chain management 
B)  value communication 
C)  value capture 
D)  retail management 
E)  promotion

Question 6

Which of the following statements reflects the philosophy of the market-oriented era?

Accepted Answer

A)  A good product will sell itself. 
B)  The customer is king. 
C)  Firms should take advantage of a seller's market. 
D)  Advertising and personal selling should be emphasized in order to make the sale. 
E)  Firms should focus on value.

Question 7

Xavier is analyzing potential market segments.He should carefully seek potential customers who have both an interest in his products and

Accepted Answer

A)  a thorough knowledge of his brand messages. 
B)  the ability to buy them. 
C)  knowledge of competing products. 
D)  the ability to negotiate discounts. 
E)  are removed from traditional marketing alternatives.

Question 8

Name the various stakeholders who are impacted by marketing and give one example of how each one might be impacted in a fictitious situation.

Accepted Answer

The answer of Name the various stakeholders who are impacted...

Question 9

Explain the process of customer relationship management (CRM)in terms of how it impacts marketing activities.

Accepted Answer

The answer of Explain the process of customer relationship management...

Question 10

Franco uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products.With this reminder system,Franco contacts his customers when they are most likely to be "in the buying mode." Franco's system is part of

Accepted Answer

A)  C2C marketing. 
B)  customer relationship management. 
C)  a transactional marketing orientation. 
D)  supply chain management. 
E)  typical production era marketing practices.

Question 11

Many U.S.companies now use social media tools for marketing purposes.Demonstrate your knowledge of social media by describing a small company and the ways you would use social media to produce,promote,place,and price your goods or services.

Accepted Answer

The answer of Many U.S.companies now use social media tools...

Question 12

A relational orientation is based on the philosophy that buyers and sellers develop

Accepted Answer

A)  a complete understanding of one another's needs. 
B)  a long-term relationship. 
C)  a price-value comparison matrix. 
D)  supply chain synergy. 
E)  a marketing value transaction focus.

Question 13

Firms become value driven,in part,by focusing on the competition.

Accepted Answer

A) True 
 B)False

Question 14

Many universities provide physical or electronic bulletin boards to facilitate ride-sharing and exchange of used books among students.These bulletin boards increase __________ marketing.

Accepted Answer

A)  B2C 
B)  C2B 
C)  B2B 
D)  C2C 
E)  underground

Question 15

Which element of the marketing mix deals with supply chain management?

Accepted Answer

A)  product 
B)  price 
C)  promotion 
D)  production 
E)  place

Question 16

If you were hired as a supply chain manager,whom would you interact with?

Accepted Answer

The answer of If you were hired as a supply...

Question 17

When a T-shirt manufacturer states,"We sell it only in black because that way we can buy plenty of black fabric and run our plant efficiently," its statement reflects the views that were popular in which era of the evolution of marketing?

Accepted Answer

A)  production-oriented 
B)  sales-oriented 
C)  market-oriented 
D)  value-based marketing 
E)  economics-oriented

Question 18

Which element of the marketing mix is most relevant to the activity "creating value"?

Accepted Answer

A)  promotion 
B)  purchasing 
C)  product 
D)  price 
E)  place

Question 19

At one point in the evolution of marketing,the United States entered a buyer's market and the customer became king.Which era is being described?

Accepted Answer

A)  market-oriented 
B)  sales-oriented 
C)  production-oriented 
D)  value-based marketing 
E)  economics-oriented

Question 20

The power adapters Dell sells with its computers are built by small companies that specialize in power-related accessories.When Dell purchases its power adapters from these small companies,it is engaged in B2B marketing.

Accepted Answer