Question 1

Name three kinds of food retailers and five kind of general merchandise retailers.

Accepted Answer

The answer of Name three kinds of food retailers and...

Question 2

Benton manages a building supply company.He wants to invite 20 of his most valuable building-contractor customers to a golf outing and party.Benton will likely use the firm's ___________ to identify these customers.

Accepted Answer

A)  website 
B)  CRM database 
C)  specialty store sales 
D)  annual sales report 
E)  inventory management system

Question 3

When writing news stories,journalists are taught to answer the questions of who,what,when,where,and why.How is the job of retailers similar to that of journalists?

Accepted Answer

The answer of When writing news stories,journalists are taught to...

Question 4

Paul's family has owned and operated a small chain of conventional supermarkets for many years.Competition from a variety of other kinds of retailers has adversely affected the business.To address the new competitive reality,Paul wants to apply what he recently learned as a marketing major and he has recommended that his family's business should

Accepted Answer

A)  emphasize fresh, locally sourced perishables. 
B)  target the broadest possible customer base. 
C)  eliminate customer frills and extras. 
D)  offer fewer private-label brands. 
E)  offer more national brand packaged goods and few perishables.

Question 5

Omnichannel retailers use consumer information collected from the customers' Internet browsing and buying behavior to send dedicated e-mails to customers promoting specific products or services in an effort to

Accepted Answer

A)  slay the category killers. 
B)  compete with off-price retailers. 
C)  drive their supply chain. 
D)  increase their share of wallet. 
E)  combat the inroads made by big-box specialty retailers.

Question 6

Retailers' coupons,rebates,and online discounts are types of

Accepted Answer

A)  in-store promotions. 
B)  specialty product displays. 
C)  pricing promotions. 
D)  off-price wholesaling. 
E)  mass media advertising.

Question 7

Which type of store is small and offers a limited merchandise assortment at very low prices?

Accepted Answer

A)  specialty stores 
B)  extreme-value retailers 
C)  outlet stores 
D)  limited assortment supermarkets 
E)  convenience stores

Question 8

Bertone's Office Supplies has decided to branch out from its existing stores.It plans to start sending out a catalog,and also to sell its products online.Bertone's is adopting

Accepted Answer

A)  an omnichannel strategy. 
B)  exclusive distribution. 
C)  selective distribution. 
D)  an extreme value strategy. 
E)  a service retailing philosophy.

Question 9

Full-line discount,category specialist,and specialty stores are all types of __________ retailers.

Accepted Answer

A)  food 
B)  general merchandise 
C)  price sensitive 
D)  limited demand 
E)  special appeal

Question 10

Convenience for the customer is seldom a factor for manufacturers when choosing a retail partner.

Accepted Answer

A) True 
 B)False

Question 11

Belinda is opening an upscale outdoor cooking equipment store.If she wants to differentiate her store from competitors based on product offerings,what will she likely need to do?

Accepted Answer

The answer of Belinda is opening an upscale outdoor cooking...

Question 12

Manufacturers might use selective distribution by allowing only a few selected retail customers in a territory to sell its products.

Accepted Answer

A) True 
 B)False

Question 13

As the old cliché claims,the three most important things in retailing are

Accepted Answer

A)  size, location, and convenience. 
B)  price, promotion, and place. 
C)  location, location, location. 
D)  price, price, price. 
E)  before, during, and after the sale.

Question 14

For retailers,when making decisions regarding place,a key ingredient to success is

Accepted Answer

A)  product placement promotion. 
B)  convenient locations. 
C)  private-label merchandise. 
D)  off-price placement. 
E)  customer relationship management.

Question 15

How has the relationship between manufacturers and retailers changed?

Accepted Answer

The answer of How has the relationship between manufacturers and...

Question 16

Henri wants customers in his specialty tobacco store to feel at home,as if they were in their personal smoking den.He uses lighting,music,and soft chairs to create a "look and feel" that will get customers to relax and return.Henri is focusing on which aspect of the marketing mix?

Accepted Answer

A)  price 
B)  place 
C)  policy 
D)  promotion 
E)  product

Question 17

What is unique about drugstores as a general merchandise retailer? What competitive pressures could limit growth in sales and profits?

Accepted Answer

The answer of What is unique about drugstores as a...

Question 18

Today,__________ dominate supply chains.

Accepted Answer

A)  large retailers 
B)  manufacturers 
C)  government agencies 
D)  wholesalers 
E)  distributors

Question 19

Distribution intensity is commonly divided into three levels:

Accepted Answer

A)  intensive, exclusive, and selective. 
B)  primary, secondary, and tertiary. 
C)  administered, vertical, and independent. 
D)  global, national, and local. 
E)  corporate, contractual, and independent.

Question 20

Considering what you know about their target markets and merchandise,which of the following retailers is least likely to have an online presence?

Accepted Answer

A)  department stores 
B)  convenience stores 
C)  category specialists 
D)  off-price retailers 
E)  full-line discount stores

Exam 17: Retailing and Omnichannel Marketing