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    Marketing The Core
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    Exam 3: Consumer Behaviour
  5. Question
    Jane Has a Tendency to Pay Attention to Messages Consistent
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Jane Has a Tendency to Pay Attention to Messages Consistent

Question 1

Question 1

Multiple Choice

Jane has a tendency to pay attention to messages consistent with her attitudes and beliefs and to ignore messages that are inconsistent with her own beliefs.This tendency is referred to as _____.


A) selective retention
B) selective comprehension
C) selective exposure
D) selective perception

Correct Answer:

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