Mac Is Planning to Open a Retail Store, but Wants

Mac is planning to open a retail store, but wants his store to be different from others in the neighbourhood.He wants to focus his attention on the decor, music, and crowding in his store, which may alter how purchase decisions are made.These features are referred to as _____.

A) temporal effects
B) physical surroundings
C) social surroundings
D) purchase tasks

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