Question 1

A Vancouver-based chocolate manufacturing company decides to assess the consumption of its products by meeting people who live in Vancouver.Even though the chocolates are consumed across Canada and U.S., the company decides to assess only those consumers who live in Vancouver.This is an example of _____.

Accepted Answer

A) population surveying 
B) non-probability sampling 
C) causal research 
D) probability sampling

Question 2

Which of the following is true of an experiment?

Accepted Answer

A) It includes the voluntary participation of respondents in surveys, allowing individual marketers to add a small number of questions to an existing survey to receive cost-effective data on their questions. 
B) It can be obtained by watching how people behave, either in person or by using a machine to record events. 
C) It is a hybrid of primary and secondary research conducted by a research company, spreading the cost across many clients to reduce the price. 
D) It involves changing a variable involved in a purchase to find out what happens.

Question 3

Sampling is the process of gathering data from a subset of the total population, rather than from all members of that particular group.

Accepted Answer

A) True 
 B)False

Question 4

Personal interviews, telephone interviews, and Internet surveys are all ways to conduct _____.

Accepted Answer

A) observational research 
B) secondary research 
C) surveys 
D) experiments

Question 5

The second step in the market research process is to define the problem, issue, or opportunity.

Accepted Answer

A) True 
 B)False

Question 6

What are the different types of surveys? Briefly discuss their advantages and disadvantages.

Accepted Answer

The answer of What are the different types of surveys?...

Question 7

Focus group research, in-depth interviews, online communities, online bulletin boards, and social listening are forms of research methods collectively referred to as _____ research.

Accepted Answer

A) qualitative 
B) quantitative 
C) internal 
D) external

Question 8

Research designed to describe the basic characteristics of a given population or to clarify its usage and attitudes is known as _____ research.

Accepted Answer

A) exploratory 
B) causal 
C) relational 
D) descriptive

Question 9

A researcher is identifying which approach to take to complete a project.He identifies what information is needed, how it will be collected, and whether a sampling plan is needed.Which step of the marketing research approach is the researcher at?

Accepted Answer

A) defining the problem/issue 
B) conducting exploratory research 
C) collecting quantitative research information 
D) designing a research plan

Question 10

To be effective, research reports must be structured to help marketers make specified decisions.

Accepted Answer

A) True 
 B)False

Question 11

Structured data includes numeric data and word-processed information.

Accepted Answer

A) True 
 B)False

Question 12

Explain descriptive research.

Accepted Answer

The answer of Explain descriptive research....

Question 13

A marketing experiment involves changing a variable involved in a purchase to find out what happens.

Accepted Answer

A) True 
 B)False

Question 14

Types of Market Research include exploratory, descriptive and

Accepted Answer

A) Selective 
B) Objective 
C) Omnibus 
D) Causal

Question 15

Which of these is NOT one of the 4 Vs of Big Data?

Accepted Answer

A) Volume 
B) Velocity 
C) Variety 
D) Viscosity

Question 16

Magazines, radio stations, and television stations almost always conduct _____ research to identify the characteristics of their audiences in order to present it to prospective advertisers.

Accepted Answer

A) exploratory 
B) causal 
C) ethnographic 
D) descriptive

Question 17

_____ can be conducted through standardized methods in the form of a questionnaire and asked to a large representative sample to obtain accurate data.

Accepted Answer

A) Test market studies 
B) Survey questions 
C) Qualitative research 
D) Observational research

Question 18

Neil has been given specific instructions that in his research sample, each element of the population should have a specific known chance of being selected.This technique is referred to as _____.

Accepted Answer

A) non-probability sampling 
B) population surveying 
C) probability sampling 
D) survey designing

Question 19

A(n) _____ includes the voluntary participation of respondents in routine surveys, allowing individual marketers to add a small number of questions to an existing survey to receive cost-effective data on their questions.

Accepted Answer

A) observational research 
B) omnibus survey 
C) syndicated study 
D) test market

Question 20

Research designed to identify cause-and-effect relationships among variables is termed descriptive research.

Accepted Answer

A) True 
 B)False

Exam 4: Market Research Metrics and Analytics

Which of the following is true of an experiment?

Sampling is the process of gathering data from a subset of the total population, rather than from all members of that particular group.

Personal interviews, telephone interviews, and Internet surveys are all ways to conduct _____.

The second step in the market research process is to define the problem, issue, or opportunity.

What are the different types of surveys? Briefly discuss their advantages and disadvantages.

Focus group research, in-depth interviews, online communities, online bulletin boards, and social listening are forms of research methods collectively referred to as _____ research.

Research designed to describe the basic characteristics of a given population or to clarify its usage and attitudes is known as _____ research.

A researcher is identifying which approach to take to complete a project.He identifies what information is needed, how it will be collected, and whether a sampling plan is needed.Which step of the marketing research approach is the researcher at?

To be effective, research reports must be structured to help marketers make specified decisions.

Structured data includes numeric data and word-processed information.

Explain descriptive research.

A marketing experiment involves changing a variable involved in a purchase to find out what happens.

Types of Market Research include exploratory, descriptive and

Which of these is NOT one of the 4 Vs of Big Data?

Magazines, radio stations, and television stations almost always conduct _____ research to identify the characteristics of their audiences in order to present it to prospective advertisers.

_____ can be conducted through standardized methods in the form of a questionnaire and asked to a large representative sample to obtain accurate data.

Neil has been given specific instructions that in his research sample, each element of the population should have a specific known chance of being selected.This technique is referred to as _____.

A(n) _____ includes the voluntary participation of respondents in routine surveys, allowing individual marketers to add a small number of questions to an existing survey to receive cost-effective data on their questions.

Research designed to identify cause-and-effect relationships among variables is termed descriptive research.