Question 1

Jenna's Denim sold its products through only one retail outlet in a specified geographical area.This approach is known as _____.

Accepted Answer

A) selective distribution 
B) exclusive distribution 
C) direct distribution 
D) intensive distribution

Question 2

A Shell Canada gas station is located on a national highway.This is an example of _____ utility.

Accepted Answer

A) time 
B) place 
C) possession 
D) form

Question 3

What is selective distribution? Give an example.

Accepted Answer

The answer of What is selective distribution? Give an example....

Question 4

Future Electronics, a leading electronics retail chain, mails user manuals to its regular customers.This is an example of _____ utility.

Accepted Answer

A) form 
B) time 
C) place 
D) information

Question 5

Candletime, a company manufacturing different types of candles for cakes, sells its candles through different bakeries in the city.In this scenario, Candletime is using the bakeries' marketing channel to sell its candles products.This is an example of a(n) _____.

Accepted Answer

A) virtual marketing channel 
B) strategic channel alliance 
C) consumer-responsive channel 
D) electronic marketing channel

Question 6

Levi's sells its clothing line directly through its own stores, as well as through other retail stores such as The Bay, Zellers, and Sears.This is an example of a(n) _____.

Accepted Answer

A) consumer-responsive channel 
B) strategic channel alliance 
C) electronic marketing channel 
D) dual distribution channel

Question 7

Mocha Jive coffee shops operate their own cafés and have a subsidiary company, Perfect Cookies, that produces a wide variety of cookies and snacks for their stores.This is an example of _____.

Accepted Answer

A) dual distribution 
B) selective distribution 
C) backward integration 
D) horizontal marketing system

Question 8

Shoppers' Galore issues credit cards to consumers so that they can buy now and pay later.This is an example of a transactional function of an intermediary.

Accepted Answer

A) True 
 B)False

Question 9

Under a contractual vertical marketing system, a firm at one level of a channel owns the firm at the next level or owns the entire channel.

Accepted Answer

A) True 
 B)False

Question 10

Business channels are typically shorter than consumer channels.

Accepted Answer

A) True 
 B)False

Question 11

_____ marketing systems are professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.

Accepted Answer

A) Symbiotic 
B) Horizontal 
C) Vertical 
D) Functional

Question 12

Morton Watches, an exclusive brand of watches, are sold through independent retailers.Now Morton has started selling its watches directly to consumers through its own stores.It offers special discounts and promotions in its exclusive stores.The retailers are filing a lawsuit against Morton because their sales are getting hurt.This practice in which Morton has bypassed the retailers to sell directly to consumers is called _____.

Accepted Answer

A) a vertical conflict 
B) disintegration 
C) disintermediation 
D) a horizontal conflict

Question 13

Under a _____ marketing system, independent production and distribution firms combine their efforts on a legally agreed upon basis to obtain greater functional economies and marketing impact than they could achieve alone.

Accepted Answer

A) horizontal 
B) functional 
C) contractual vertical 
D) corporate vertical

Question 14

Which form of order processing does TrackMart use?

Accepted Answer

A) bills of lading 
B) electronic data interchange 
C) bulletin board system 
D) expense tracking system

Question 15

A supermarket chain buys fruits and vegetables from different sources, transfers them to its stores, and arranges them for its customers.Which of the following functions is the store performing as an intermediary?

Accepted Answer

A) transactional function 
B) informational function 
C) logistical function 
D) facilitating function

Question 16

_____ involve a wholesaler that develops a contractual relationship with small, independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management efforts.

Accepted Answer

A) Manufacturer-sponsored wholesale franchise systems 
B) Wholesaler-sponsored voluntary chains 
C) Retailer-sponsored cooperatives 
D) Manufacturer-sponsored retail franchise systems

Question 17

Gathering, sorting, and dispersing products are some of the _____ functions of the intermediary.

Accepted Answer

A) transactional 
B) logistical 
C) transitional 
D) facilitating

Question 18

Sony distributes its laptops through few retail outlets in a specific geographical area.Which of the following channel designs has Sony adopted?

Accepted Answer

A) exclusive distribution 
B) selective distribution 
C) direct distribution 
D) dual distribution

Question 19

Seven Eleven Stores has introduced different modes of payment that customers can use for their purchases.Customers can now use cash, debit cards, credit cards, or cheques.This is an example of _____ utility.

Accepted Answer

A) possession 
B) place 
C) form 
D) time

Question 20

What is logistics and logistics management?

Accepted Answer

The answer of What is logistics and logistics management?...

Exam 10: Marketing Channels and Supply Chain

Jenna's Denim sold its products through only one retail outlet in a specified geographical area.This approach is known as _____.

A Shell Canada gas station is located on a national highway.This is an example of _____ utility.

What is selective distribution? Give an example.

Future Electronics, a leading electronics retail chain, mails user manuals to its regular customers.This is an example of _____ utility.

Candletime, a company manufacturing different types of candles for cakes, sells its candles through different bakeries in the city.In this scenario, Candletime is using the bakeries' marketing channel to sell its candles products.This is an example of a(n) _____.

Levi's sells its clothing line directly through its own stores, as well as through other retail stores such as The Bay, Zellers, and Sears.This is an example of a(n) _____.

Mocha Jive coffee shops operate their own cafés and have a subsidiary company, Perfect Cookies, that produces a wide variety of cookies and snacks for their stores.This is an example of _____.

Shoppers' Galore issues credit cards to consumers so that they can buy now and pay later.This is an example of a transactional function of an intermediary.

Under a contractual vertical marketing system, a firm at one level of a channel owns the firm at the next level or owns the entire channel.

Business channels are typically shorter than consumer channels.

_____ marketing systems are professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.

Under a _____ marketing system, independent production and distribution firms combine their efforts on a legally agreed upon basis to obtain greater functional economies and marketing impact than they could achieve alone.

Which form of order processing does TrackMart use?

A supermarket chain buys fruits and vegetables from different sources, transfers them to its stores, and arranges them for its customers.Which of the following functions is the store performing as an intermediary?

_____ involve a wholesaler that develops a contractual relationship with small, independent retailers to standardize and coordinate buying practices, merchandising programs, and inventory management efforts.

Gathering, sorting, and dispersing products are some of the _____ functions of the intermediary.

Sony distributes its laptops through few retail outlets in a specific geographical area.Which of the following channel designs has Sony adopted?

Seven Eleven Stores has introduced different modes of payment that customers can use for their purchases.Customers can now use cash, debit cards, credit cards, or cheques.This is an example of _____ utility.

What is logistics and logistics management?