Question 1

Interface
Interface, a manufacturer of floor covering products, has recently entered into an agreement with Cargill, Inc. and Dow Chemical Company to develop a carpeting manufactured from corn fiber, rather than the traditional nylon. Interface hopes to develop a biodegradable carpet tile that will be sold to the public at prices only slightly higher than nylon carpet tiles. Interface's CEO has repeatedly said the mission of his company is to look for manufacturing materials that are renewable and are not petroleum dependent.
-Refer to Interface.Which of the following is the BEST example of a nonmarketing-controlled information source for floor tiling?

Accepted Answer

A)  a store display showing the various colors of tiles available 
B)  an ad in Better Homes & Gardens for floor tiles 
C)  a salesperson at a store that specializes in floor coverings 
D)  a brochure explaining why the corn-based floor tiles are superior to nylon ones 
E)  a discussion with co-workers about the best floor tiles to buy

Question 2

Coca-Cola
It is almost 100 degrees outside, and Ed is on his way to the supermarket to buy groceries. His air conditioner is broken, so he is hot and thirsty. Ed notices a billboard featuring an ice-cold Coca-Cola. Ed remembers he is out of Coke. Once in the store, Ed heads straight for the soft-drink aisle and picks up a twelve-pack of Coke.
-Refer to Coca-Cola.Ed knows Michael Jordan (a former basketball all-star)drinks Gatorade,and he thinks he can be more like Jordan if he drinks it.Because Ed very much wants to be like Jordan,he purchases Gatorade in addition to Coke.In this example,Michael Jordan is acting as a(n):

Accepted Answer

A)  purchase catalyst 
B)  opinion leader 
C)  consumer advocate 
D)  dissociative reference 
E)  cultural icon

Question 3

In general,detailed,informative advertisements are most effective for high-involvement products because consumers actively search for additional information prior to making their decisions.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is an organized pattern of knowledge that an individual holds as true about his or her world?

Accepted Answer

A)  belief 
B)  value 
C)  affect 
D)  attitude 
E)  descriptor

Question 5

There are several tools marketing managers can use to increase cognitive dissonance,which enhances consumers' attitude toward their brand.

Accepted Answer

A) True 
 B)False

Question 6

All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT:

Accepted Answer

A)  consumer's age 
B)  previous experience with the product 
C)  financial risk associated with the product 
D)  social visibility of the purchased item 
E)  perceived risk of negative consequences as a result of the purchase

Question 7

When consumers change or distort information that conflicts with their feelings or beliefs,it is called:

Accepted Answer

A)  selective distortion 
B)  selective dissonance 
C)  intermittent reinforcement 
D)  selective retention 
E)  selective exposure

Question 8

Dustin is a member of a fraternity that sees no problem of underage drinking. In fact,it is encouraged and expected the members will party and drink alcohol regardless of their age. For this group,drinking is considered a(n):

Accepted Answer

A)  norm 
B)  requirement 
C)  expectation 
D)  affect 
E)  primer

Question 9

Extending a well-known and respected brand name from one product category to another product category is referred to as:

Accepted Answer

A)  brand stretching 
B)  brand extensions 
C)  brand bouncing 
D)  brand transfer 
E)  brand building

Question 10

Social influences on consumer buying decisions include:

Accepted Answer

A)  society, culture, and family 
B)  reference groups, society, opinion leaders, and family 
C)  personality, lifestyle, and reference groups 
D)  reference groups, opinion leaders, and family 
E)  lifestyle, reference groups, and family

Question 11

While looking at the DVDs at Wal-Mart,Tee tried to remember the name of the action movie starring Harrison Ford as an archeologist so he could buy the DVD.Which step of the consumer decision-making process is this?

Accepted Answer

A)  antecedent search 
B)  need recognition 
C)  external information search 
D)  alternative evaluation 
E)  internal information search

Question 12

After a need or want is recognized,a consumer may be motivated to clarify the options available and generate an evoked set of brands.This occurs during which part of the consumer decision-making process?

Accepted Answer

A)  evaluation of alternatives 
B)  information search 
C)  cognitive dissonance 
D)  consideration stage 
E)  product identification

Question 13

Jackson has moved to a new community and can no longer attend his old church.He is currently visiting churches to make a decision about which one best serves his needs.In making his decision,Jackson will engage in _____ consumer decision making.

Accepted Answer

A)  limited 
B)  extended 
C)  habitual 
D)  classical 
E)  routine

Question 14

A group of brands,resulting from an information search,from which a buyer can choose is referred to as the buyer's:

Accepted Answer

A)  evoked set 
B)  primary set 
C)  inert set 
D)  complete set 
E)  justifiable set

Question 15

Define each level of Maslow's hierarchy of needs.For each of the five levels,briefly describe a marketing message appealing to this need level.

Accepted Answer

The answer of Define each level of Maslow's hierarchy of...

Question 16

The type of decision making that requires a moderate amount of time for gathering information and deliberating about an unfamiliar brand in a familiar product category is referred to as:

Accepted Answer

A)  routine response behavior 
B)  limited decision making 
C)  extensive decision making 
D)  uninvolved decision making 
E)  affective decision making

Question 17

All of the following are characteristics of culture EXCEPT:

Accepted Answer

A)  culture is pervasive 
B)  culture is learned 
C)  culture is functional 
D)  culture is an inherent trait 
E)  culture is dynamic

Question 18

Day Care
Fiona is considering a day-care facility for her five-week-old daughter Kate. She has been visiting day-care centers for the past two weeks and has interviewed caregivers at eight different centers. It is extremely important to Fiona that Kate be stimulated intellectually and fed according to schedule. After considering all eight day-care centers, Fiona chose PerfectCare. While she is quite pleased with her choice, she does continue to wonder if she made the correct decision.
-Refer to Day Care.Fiona's uncertainty about whether she made the correct decision and the feelings that go along with this uncertainty are called:

Accepted Answer

A)  selective retention 
B)  perceptual distortion 
C)  postpurchase action 
D)  cognitive dissonance 
E)  routine response

Question 19

The fact that mothers in Japan feed their babies freeze-dried sardines and rice and most mothers in the United States would not eat a freeze-dried sardine,much less feed it to their babies,indicates how _____ influences the consumer decision-making process.

Accepted Answer

A)  culture 
B)  perception 
C)  motivation 
D)  family life-cycle stage 
E)  reference group membership

Question 20

Omega is a prestigious brand of watch that is sold as a luxury product.It has a reputation based on quality and attention to details.When the company introduces new timepieces it can count on a well-established market already existing for the new product due to:

Accepted Answer

A)  perceptual generalization 
B)  stimulus discrimination 
C)  perceptual discrimination 
D)  selective distortion 
E)  stimulus generalization

Exam 6: Consumer Decision Making