Multiple Choice
"We're increasing TV advertising,adding some sales representatives,and adding 3 new product models.All those things are positive.But on the negative side,we're going to increase prices across the board by 20 percent.So on balance,I think sales will increase next year by 5 percent".When a marketing student overheard this comment,she knew the person who was talking was planning to use a ___.
A) lost-horse forecast
B) technological forecast
C) trend extrapolation
D) Delphi forecast
Correct Answer:
Verified
Correct Answer:
Verified
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